Orlando, FL (PRWEB) March 07, 2012
Travel Media Group, a division of Dominion Enterprises, announced the launch of its new HotelCoupons.com website and brand identity, reaffirming its value proposition of driving revenue and filling empty rooms for hoteliers throughout the country. The company had previously operated under both the Roomsaver and HotelCoupons.com brands.
Originally founded as the Exit Info Guide in 1982, Travel Media Group and its iconic “Green Guide” currently assists more than 5,200 hotel operators increase occupancy and revenue through its print guides, Website and innovative mobile applications. With nearly 30,000,000 print guides available at more than 10,500 locations throughout the United States and portions of Canada, HotelCoupons.com is the largest provider of walk-in rates and hotel deals for the interstate traveler.
“This wasn’t just a logo change; we saw this as the perfect time to solidify our leadership position in the marketplace. With the ability to reach travelers across multiple channels, we can leverage the HotelCoupons.com brand to increase occupancy at hotels nationwide,” said Mark Novak, vice president and general manager for Travel Media Group. “We now have a united message and have clarified what we offer – the best deals on many of the country’s most revered brands in the hospitality industry.”
With travelers beginning to rely more on Web and mobile applications to locate, research and book hotel rooms, operators must move beyond the online travel agencies in order to be successful in the coming years. This will require hoteliers to diversify their marketing efforts in order to increase occupancy at the most cost-effective rate. HotelCoupons.com’s marketing solutions can deliver this on a commission-free basis with a proven track record of delivering a solid return on investment.
“We have found that our travelers span multiple generations and search for hotel rooms in different ways,” said Novak. “The HotelCoupons.com marketing platform allows us to connect our hotel customers with a larger cross section of consumers than ever before. We are very proud to have served millions of loyal travelers over the past 30 years, and we will continue providing them with great deals where and how they expect it for many years to come.”
To learn more about HotelCoupons.com, please visit http://www.hotelcoupons.com.
About Travel Media Group
Travel Media Group is a leading provider of hotel coupons and travel deals for the U.S. traveler, delivering the lowest prices on thousands of hotels and motels. The company also provides hoteliers with custom marketing solutions including Websites, online reservation systems, reputation management, marketing and social media programs.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 40 market-leading websites reaching more than 17 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and Travel Guide magazines are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information visit DominionEnterprises.com.