San Francisco, CA (PRWEB) March 07, 2012
TechBargains.com, a leading deal aggregation website for electronic products, released its new iPad survey results, revealing that a surprising 48% of those surveyed will buy the new iPad. Of the respondents, 58% want to upgrade their current tablet and 74% concede that no tablet compares to an iPad. The anticipated high price tag of Apple’s new iPad is the main reason 16% of shoppers will not buy the new iPad and why 36% remain undecided. The survey also found that more than half of owners of the recently released Kindle Fire will buy the new iPad.
“When it comes to tablets, Apple’s iPad will continue to remain the leader,” said Yung Trang, President of TechBargains.com. “But what’s very interesting is that Kindle Fire was released just three months ago and yet more than half of Fire owners already know that they will, in fact, buy the new iPad. This could be a commentary on consumer dissatisfaction with Amazon’s product or simply a message that the iPad’s user experience remains unparalleled.”
Kindle Fire vs. the New iPad
With the recent release of Amazon’s Kindle Fire, a surprising 53% will buy the new iPad (6% will wait in line on the release date, 17% will buy online on the release date, and 30% will wait and buy the iPad, but with no set time frame). The survey indicated that 85% of those Kindle Fire owners who will buy the new iPad want to upgrade their current tablet and 73% say no tablet compares to an iPad. Additionally, 31% of Kindle Fire owners are undecided about their plans to purchase the new iPad and 16% do not plan to buy the new iPad (of those respondents, 78% won’t buy the new iPad already own a tablet and 71% say iPads are too expensive).
iPad & iPad 2 vs. the New iPad
Of the survey respondents 66% of iPad owners and 56% of iPad 2 owners plan to purchase the new iPad which indicates consumer’s strong Apple loyalty and the eagerness to have the latest products available. Additional survey results indicate:
- 35% are undecided if they will purchase the new iPad
- 8% will not purchase the new iPad (of those 91% already own a tablet and 72% believe it’s too expensive)
iPad 2 Owners
- 32% undecided if they will purchase the new iPad
- 13% will not purchase the new iPad (of those 94% already own a tablet, 65% say iPad is too expensive)
Who is Buying the new iPad?
The survey revealed that men (51%) are more likely than women (35%) to purchase the new iPad. The main reason men and women were either undecided or were not going to purchase the new iPad was because they felt it was too expensive. On the other hand, the main reason men and women will purchase the new iPad is because they believe no other tablets compare to iPad. Additionally, the survey found that respondents ages 31-50 are most likely to buy the new iPad.
Techbargains.com’s infographic illustrates who will buy Apple’s new iPad and a complete list of the survey results can be found here. Helpful resources for consumers are just a click away with video clips on Techbargains.com’s YouTube channel that focus on product reviews, product deals, gadget giveaways and seasonal shopping tips.
Founded in 1999, Techbargains.com is a deal aggregation website that combines unbiased expert hand-curation and a real-time price/value discovery algorithm. TechBargains uses this technology to highlight the best deals and coupon codes on the Internet each day. Over $150 million worth of products were sold via TechBargains.com over the last year. 80% of the people that visit the site are repeat visitors and they give TechBargains.com a 98% customer satisfaction rating. TechBargains is actively pursued by manufacturers based on the quality of channel and sales achieved. The company is a top partner to Dell, HP and NewEgg. For more information visit http://www.techbargains.com or join the conversation on Twitter @techbargains or http://www.facebook.com/pages/Techbargainscom/33983412764