Cabela's® Launches Fishing App for iPhone and Android

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Track Fishing Trips, View Lake Maps and Share Fishing Photos with Cabela’s Recon Fish App

Cabela's Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, and Trimble announced today an iPhone and Android app built for recreational anglers. The Cabela’s Recon™ Fish app, developed by Trimble Outdoors, combines powerful point-to-point GPS navigation, lake maps with depth contours, a digital compass and weather forecasts.

Recon Fish features a social media hook, too. The Fish Feed tool allows anglers to instantly post fish photos to Facebook and without revealing their secret spot where the fish was caught.

“We are thrilled to team with Trimble Outdoors on such an innovative product,” said Cabela’s Chief Executive Officer Tommy Millner. “This promises to enhance the angling experience for those who wish to combine outdoor adventure with smart technology.”

Thanks to the GPS built into iPhones and Android-compatible phones, no data or phone signal is needed for users to see their location. Anglers can also select which outdoor and lake maps they want saved on their phone for viewing in remote areas. The basic app offers five map types (topographic, hybrid, aerial, street and terrain). If users choose to be a Recon Elite member, they also have access to detailed depth contours for more than 6,700 lakes in the United States.

Anglers can collect waypoints such as boat launches and fishing hot spots, track their boat’s course, and capture photos and videos in the field. The app also has a complimentary website for users to view lake maps and preplan outings at:

“Cabela’s Recon Fish brings anglers a full lineup of tools for their PC and smartphone,” said Rich Rudow, general manager of Trimble Outdoors. “Before they leave the dock, users first can plan out their fishing trips on the Recon website. Then, with a few clicks, all their data and maps can be stored in the Recon Fish app. Fishing maps and data just became more portable and mobile. “

The Cabela’s Recon Fish App is free to download from the Apple App Store and Android Marketplace. Users can also go to to activate a 14-day trial to the Recon Elite membership, which includes exclusive lake contour maps, content and deals within Recon Fish and at After the trial, membership is $30 per year for access to the exclusive content and ongoing map updates.


Recon Fish for iPhone:

Recon Fish for Android:

Learn more about the Recon Fish at:

About Trimble Outdoors

Trimble Outdoors, a Trimble business, develops GPS-enabled mobile apps and map solutions for fitness and outdoor enthusiasts. Its popular Trimble Outdoors™, AllSport GPS™, Geocache Navigator™, Cabela's Recon Hunt, and Backpacker GPS Trails apps run on more than 300 mobile devices worldwide and help consumers navigate on trails and off-road, track fitness workouts, find caches and more. Trimble Outdoors is also a leading provider of print and digital maps for hikers, hunters, and campers via the MyTopo brand. By leveraging Trimble's 30 years of commercial expertise in GPS, software, and communications, Trimble Outdoors delivers cost-effective and convenient position-based services that promote consumers' well-being, security and active lifestyles. For more information about Trimble Outdoors, visit

About Trimble

Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif.

For more information, visit:

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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Wes Remmer
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