CLIFTON, N.J. (PRWEB) March 09, 2012
American Girl Crafts is launching its first-ever crafting kits inspired by the popular American Girl® historical characters.
The project kits, designed for girls ages 8 to 12, are based on handicrafts popular during the time periods of the historical characters—including the newest released characters: Cecile Rey™ and Marie-Grace Gardner™, who grew up in New Orleans in 1853. The high-quality kits pass on traditions such as weaving, embroidery, painting, paper crafts, and string art, while appealing to girls of today with contemporary colors and styling.
Inspired by content from American Girl’s award-winning books, each craft kit distinctly reflects the character’s spirit and story and includes engaging content that gives girls a glimpse into important times in America’s past. Easy-to-follow instructions are also included to help girls learn new skills with confidence.
Introduced in 1986, American Girl’s historical characters give girls an understanding of American history and foster pride in growing up as a girl in America. The flagship historical line, featuring premium-quality books, dolls, clothes, and accessories, has earned the loyalty of millions of girls and the praise and trust of parents and educators.
All products will be available this month at AmericanGirlCrafts.com and Amazon.com. Please contact email@example.com for more information, high-res images and samples.
About American Girl
American Girl is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, http://www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit http://www.americangirl.com.
About EKSuccess Brands
Established in 1978, EKSuccess Brands is one of the country’s leading creative consumer products companies. Its diversified portfolio includes more than 10,000 inspirational and creative products covering paper crafting, needle crafting, stamping, jewelry making, kids’ crafts, painting and more. Popular brands include K&Company®, Inkadinkado®, Dimensions®, Jolee’s Boutique®, Sticko®, Perler®, Martha Stewart Crafts™, and American Girl Crafts®. EKSuccess Brands is a division of Wilton Brands Inc. For more details visit http://www.eksuccessbrands.com. Dream. Make. Celebrate™.