METROPARK has a loyal and fashion forward clientele that look to us for the latest happenings in the FASHION-MUSIC-ART scene.
New York, NY (PRWEB) March 12, 2012
Specialty retailer METROPARK gets a new lease on life and relaunches e-commerce site, METROPARKUSA.com. This is the first step in returning the brand to retail prominence. The intellectual property was purchased in 2011 by The Weisfeld Group, owners of FUBU and COOGI. Izzy Ezrailson, formally of Up Against the Wall, was brought in to strategize on how to reinvigorate the brand for today’s contemporary audience. Skye Associates has joint ventured with The Weisfeld Group to design and manage the new website, as well as implement an enhanced digital shopping experience in today’s competitive online arena.
“METROPARK has a loyal and fashion forward clientele that look to us for the latest happenings in the FASHION-MUSIC-ART scene. The support and encouragement our customers have given us has been astounding,” states Bruce Weisfeld. “We will forge ahead and continue to live by the FASHION-MUSIC-ART mantra. Our online property will not only be a place to shop, but a community to come together for the latest in contemporary and street culture,” Weisfeld continues.
The brand aims to be a one-stop shopping experience for men and women who appreciate a fashion forward lifestyle. “Our consumer wants edgy and sexy products that show how ahead of the curve they are,” says Adam Hanin, President of Skye Associates. “While we will feature established brands that everyone knows and loves, there will always be a concerted effort to debut and feature new and independent designers. There are many undiscovered entities that we believe deserve a bigger voice and audience.”
METROPARK retail stores will unveil by the close of 2012. Exact locations have yet to be released.
METROPARK will provide both its vendors and consumers a space supporting originality and expression through art, music and fashion. The community will be an inclusive and sharing experience promoted by a physical store presence in key locations and a web enterprise.
Skye Associates, LLC