A New Season for Tasting Italian Wine

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Vinitaly Debuts Spring US Tour: April 30 in Chicago and May 2nd, 3rd in New York Tour Features Business Seminars, Educational Tastings of Valpolicella and Prosecco

‘Vinitaly In The World’ will be coming to the United States this year with stops in Chicago and New York. This is the 15th international tour of Vinitaly and the first time the tour is being held in the Spring. The tour will be stopping in the United States, China and Russia. This year’s Vinitaly event in Verona will be held from March 25 through March 28th.

The Vinitaly US Tour will have both trade and consumer components with proceeds from the consumer tasting going to benefit the American Cancer Society. This is the fourth time Vinitaly is working to raise money in the fight against cancer, a disease that knows no global boundaries.

There will be a consumer and trade tasting on April 30th in Chicago at the River East Arts Center and a trade tasting on May 2 at Three Sixty° (Tribeca Rooftop). Vinitaly is also participating in the well-known consumer event, “A Taste of Hope” at 82 Mercer on May 3 to benefit the American Cancer Society.

Vinitaly is dedicated to educating American trade and consumers about Italian wines. This year, once again, there will be a number of seminars including two educational tasting seminars; one on wines from Valpolicella and another on Prosecco. Additionally, there will be business seminars.

This year will see a beefed up number of business seminars including one entitled “How To Build Your Brand? What is the connection between sampling and sales?” Another seminar addresses issues in the restaurant industry. “What are recent trends in restaurants? How has the wine by the glass program evolved? Are Winemaker dinners a thing of the past?”

For additional information, please contact: vinitalytour(at)veronafiere(dot)it

About Veronafiere

Veronafiere is the leading organizer of trade shows in Italy including Vinitaly, the largest wine event in the world. In 2011, over 4,500 exhibitors showcased their wines to 150,000+ visitors (almost 1/3 from outside of Italy representing over 100 countries) from the wine trade world as well as wine lovers. Veronafiere created the Vinitaly World Tour in 1998 to develop an international platform for the promotion of companies in the Italian wine and food sectors. Today, the Vinitaly World Tour travels to many of the most important wine markets in the world including China, Japan, South Korea, India, Singapore, Russia and the United States. Visit us at http://www.vinitalytour.com.

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Dana Polonsky
Colangelo & Partners Public Relations
646-624-2885
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