Introduces Its 2012 Hottest Hollywood Lady Tournament HotBracket

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The 2012 Tournament of Hollywood’s Hottest 64 Ladies is now available online at is as giddy as a schoolgirl to announce its 2012 HotBracket consisting of 64 of the current hottest female celebrities ripe for the ranking. Using popular sports tournament bracket format, every user completes a tournament HotBracket ranking 64 pre-selected contenders. The beauty of the system (beyond the obvious) is that every user gets to determine their own HotBracket outcome and contribute to the standings instead of having the rankings dictated for them. Genius? Probably. We know of no better system to help solve the age-old enigma: What is "hot"? Now, maybe, just maybe, we are closer to an answer.

“I love Maxim, but I never agree with their hot 100 list,” says creator Balthazar J. Finesby. “I resent being told what to think, so, we built this site to give everyone a voice. Not only does it offer you the opportunity to select an overall winner, it allows you to do side-by-side comparisons. You’re not buying a car here, but it’s nice to be fully informed.” Finesby further elaborates, “Now, rather than settling for Maxim’s idea of hot, or GQ’s top pick, everyone gets to make their own decisions, and those decisions contribute to the overall standings. And why do it just once when you can do it over and over again?”

The website has been live for four months and is brutally simple and brutally shallow. Taking approximately five minutes to complete the selection process, each user is presented with a final PDF of their overall HotBracket they can then go on to print or save. Finally, they can post their results to Facebook or Twitter for their friends and the world to judge.

Says Finesby, “If you are going to fill out one bracket this March season, do your NCAA bracket and win yourself an X-Box from some website that is giving them away- because we don’t have any prizes to give away. If you are going to do two brackets this March, fill out your HotBracket and experience the fulfillment that comes with knowing you decided who is hottest.” We put hotness in the palm of your hand. Pun intended.

About does not take itself too seriously. It was conceived by a group of friends that wanted to combine their love of sports tournament brackets with a "hotness" ranking system. After a lot of beer, and a lot of slurring, the HotBracket system was created. In a groundbreaking tournament of hotness, 64 pre-chosen contenders are pitted against each other in a quick selection process left solely up to you. Only one contender can take the title of "Hottest Overall," and then your pick factors into the overall hotness standings. You can do your HotBracket over as many times as you want to try to pad the results in your winner’s favor. Today, it ranks the hotness of 64 Hollywood Ladies, but the future holds an ever-changing selection of HotBracket options that will make repeat visits to addictive. To learn more about please visit:

You may also connect with HotBracket on Facebook ( and Twitter (

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Balthazar J. Finesby, III
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