New Year, New Direction for Norris E-Commerce Management

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Internet Retailer Rolls Out Improved Business Model: New Chief Operations Officer and Sales Team Lead the Charge

The new year has brought new direction and a fresh outlook for Norris E-Commerce Management. NECM is the parent of several well-established e-commerce companies, notably and These two companies have been the recipients of numerous honors for their standing in the e-retail market, as well as for their remarkable rate of growth as privately owned businesses.

Today, NECM has developed an updated business strategy designed to promote further growth and meet ambitious sales and profit goals, even amid increasing e-retail competition and a challenging economic climate. Key elements of this strategy include focusing on core company strengths, streamlining operations for maximum efficiency, developing thriving partnerships with product vendors, and improving the customer experience.

Company founder and owner Tracy Norris continues to lead as CEO, while Steve Slade takes the helm as Chief Operations Officer. Slade brings years of experience to the table, having previously served as Senior Director of Branded Distribution and Midwest Region General Manager for Cricket Communications. He has been a guiding force in developing and effecting NECM's improved business model. “My goal is to strengthen the foundation of this company for future growth,” says Slade. “Operational efficiency allows us to have competitive offers, improved customer experience, and achieve company sales and profit goals.”

Working towards these goals is NECM's re-structured Sales & Marketing team, headed by Erica Woods as Director. Woods is uniquely suited to the position as she has worked in many areas of the business, from Paid Advertising Specialist to Director of Business Operations. She has been a key player in developing the company's new business and product strategies, and works to focus and direct the resources of the NECM workforce. “A streamlined focus creates an overall better experience for both the customer and our vendors,” she notes.

The customer experience is paramount to Lisa Townsend, stepping into the role of Marketing Manager. Her years in the Web Market Analysis and Web Content Management fields serve her well in her new position, which focuses primarily on product promotions, site shopability and Search Engine Optimization (SEO) strategy. Her goals, she says, are to “effectively promote and provide brand value, a smooth shopping experience online, and quality customer service. We've adjusted our business model to better provide our partners and company success in sales and marketing promotions.”

Developing these business partnerships are Dawn Baldridge, Kyle Perry, Kaci Dochow and Jennifer Lasiter, who have all risen to the challenge of new responsibilities within the company. Perry transitions from Warehouse Manager to a leader of the Logistics team, seeking out and building relationships with shipping providers. Baldridge, who has previous experience in Web Content and Merchandising, joins Perry as a leader in Logistics, working to provide the best customer experience throughout the shipping process. NECM is currently diversifying its shipping options, offering the right balance of affordability and service to customers. Dochow and Lasiter head the Product Management team, bringing experience from Marketing and Web Content, respectively. They work to build strategic, mutually beneficial relationships with key product vendors. “My goal is to partner with companies that want to thrive and succeed at this business just as much as I do,” says Dochow, reflecting the new NECM business philosophy on the whole. They also provide direction to the Web Content team. “Using [our company's] strengths and talents more efficiently will bring better customer service and a better line of products to the consumer,” says Lasiter.

Ultimately, the goal of NECM's improved business strategy is not only to benefit itself and its vendor partners, but also consumers – an important goal for this customer-service-focused company. “[Our] healthy growth will strengthen our position with our vendors so we can be more aggressive with promotional offers,” says Steve Slade. “Overall we want to be the 'go-to' e-commerce company for the best selection and price for our current and future customers.”

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Lisa Townsend
Norris E-Commerce Management
(877) 471-7902
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