Fashion Software Applications Expert Paul F. Magel says Applying Business Intelligence (BI) Software Leads to Better-Informed Decisions, Competitive Advantage

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Magel says fully integrated BI software can improve business on every level despite failed attempts and cites Computer Generated Solutions’ BlueCherry Infinity as a prime example.

In an article titled, “Intelligence Uncovered: Transforming Data into Actionable Information, CGS's Application Solutions Group President Paul F. Magel outlines the benefits of Business Intelligence (BI) software and the growing challenge of leveraging existing information to more intimately understand business strengths and opportunities. In the piece, Magel states that as the current business climate continues to become increasingly competitive, organizations need more than just Enterprise Resource Planning (ERP) to get the most out of their data and maximize their full potential.

“While ERP continues to deliver tremendous value for retailers, brands, and suppliers, today’s fast-paced and highly competitive business environment is requiring these companies and their global supply chains to more effectively leverage the volumes of data housed in ERP and other business systems,” said Magel. “Best in class companies have recognized the importance of transforming transactional data into actionable analytics, or “business intelligence”, that can be used to improve planning and execution across the entire concept-to-consumer product lifecycle.”

Magel also points out that several new BI software systems developed in recent years have failed to catch-on due to their incompatibility with the fashion industry. However, that doesn’t mean they don’t have the potential to be successful if they are produced with the industry in mind.

“When effectively focused on industry-relevant metrics and best practices, BI can effectively provide measurable benefits and strategic value for fashion companies. This is most evident when analytical tools are integrated within the components of the business system rather than deployed as a separate system,” said Magel. “As a result of recent advancements in technology, fashion companies can now achieve this advanced level of business intelligence through a more time and cost-effective deployment option. By embedding advanced analytics tools in a comprehensive enterprise solution, systems such as BlueCherry® Infinity can automatically provide complete analysis of company financials, operations, sales, and other processes utilizing information residing in the ERP, PLM, SCM, POS, and other system modules.”

Paul F. Magel has been with CGS for over 15 years as an apparel and soft goods expert and is a regular speaker at many industry events. He has over 25 years of experience in the software industry.

This article was published in the February 2012 issue of Fashion Mannuscript Software Guide magazine. You can access the article directly by visiting

About CGS
For more than twenty-eight years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through technology. Headquartered in New York City, CGS employs over 4,500 professionals in 20 offices in North America, Latin America, Europe and Asia. With global delivery capabilities, expertise across leading platforms and deep experience in multiple industries, CGS has become the IT partner of choice for thousands of organizations worldwide. CGS delivers a wide array of proprietary and third-party business applications, technology, business services and business process outsourcing solutions, including customer care, technical support and corporate learning & training. For more information please visit

About BlueCherry
A fully integrated enterprise solution with the power to manage the entire concept-to-consumer product lifecycle, BlueCherry enables Soft Goods companies to streamline processes, gain visibility, reduce costs, increase productivity, and enhance competitiveness. Comprehensive BlueCherry capabilities include Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Supply Chain Management (SCM), Shop Floor Control (SFC), Warehouse Management (WMS), E-Commerce, Salesforce Automation (SFA), Business Intelligence (BI), Electronic Data Interchange (EDI) and more.

Long considered the most functionally-complete ERP in the soft goods industry, the BlueCherry enterprise solution leverages the latest Microsoft® .NET, SQL Server® and Silverlight® technologies to deliver a superior user experience and the lowest total cost of ownership for CGS clients. Learn more at

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Cecilia Panozzo