Ability Commerce Announces Bernardine Wu, Founder and CEO, FitForCommerce, as 2012 Summit Keynote Speaker

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Wu will address the value of multi-channel presence at the sixth annual event for e-commerce retailers.

E-commerce software developer Ability Commerce announced today that Bernardine Wu, founder and CEO of e-commerce consulting firm FitForCommerce, will be the Keynote Speaker for the 2012 Ability Commerce Summit. Wu’s address, titled “The Importance of Being a Cross Channel Retailer,” will kick off day two of the three-day event in Delray Beach, FL later this month.

Wu will discuss current cross-channel trends in e-commerce software, including key factors retailer should consider when planning their overall strategy, from front-end user experience to the back-office and operations.

“In today’s retail industry, a cross-channel presence is a necessity,” said Wu.” “It’s difficult to argue with the benefits of visibility across platforms; the problem is that many businesses aren’t implementing the best plan to get results.”

Wu founded FitForCommerce after spending years helping e-retailers reach operational and strategic success through re-launching websites and increasing online sales. Her team of experts is equipped to assist clients with e-commerce and cross-channel strategy, organizational structure, implementation training, vendor selection and mobile commerce execution. Bernardine is a frequent contributor to leading e-commerce industry resources including Internet Retailer, Shop.org and Mobile Shopping Summit.

“We’re thrilled to have Bernardine give this year’s keynote address,” Diane Buzzeo, CEO of Ability Commerce, said. “With decades of experience in both business and ecommerce, she has a wealth of industry knowledge to share. All Summit attendees, no matter what type of retailer they are, have much to learn from Bernardine’s talk.”

The 2012 Ability Commerce Summit takes place March 21-23, 2012.The Summit offers sessions and workshops in two tracks: Web Marketing and Merchandising and Financial and Technical Training. All of the seminars are designed to help ecommerce retailers grow their business, learn from professionals and network with industry colleagues.

For more information about the 2012 Ability Commerce Summit, visit http://www.abilitycommerce.com/.

About Ability Commerce
Ability Commerce provides innovative ecommerce software for retailers. The Ability Commerce solution suite includes the ecommerce platform, SmartSite, which empowers merchandisers to change their website directly, while helping them acquire, convert and retain more customers. SmartSite users have consistently increased their online sales by an average of 66 percent. In addition to SmartSite, Ability Commerce offers other powerful ecommerce software, including Ability Channel Feed and Ability Connect. Channel Feed manages Amazon and other eChannels. Ability Connect allows users to deploy efficient and affordable email marketing solutions that integrate with SmartSite. Ability Commerce offers an entire ecommerce suite that empowers your ecommerce team. Visit: http://www.abilitycommerce.com

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Will Kruisbrink
Walker Sands Communications
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