(PRWEB) March 10, 2012
Punch Communications, the integrated public relations, social media and SEO agency has been appointed by global provider of solutions for gaining market insight, Cint to undertake a PR and SEO campaign throughout its key markets including the UK, US, Sweden, Spain and Germany.
Cint provides SaaS (software as a service) solutions for those in the marketing sector and beyond to learn more about target audiences by undertaking DIY research. The company offers unrivalled access to 7 million panellists worldwide across a broad range of demographics from over 600 unique panels, in more than 50 countries. Its clients include global market research agencies, such as Nielsen and Ipsos-Mori, as well as PR and marketing agencies and marketing representatives within blue chip companies, for example, Deloitte and ManPower.
Punch has been brought on board to raise awareness of Cint’s services outside of the market research sector through an integrated strategy combining traditional and online PR and SEO activities. Immediate focus has been on developing a PR campaign around Cint’s new brand launch, publicising its new DIY market research product, Cint Access, as well as positioning through profiling and thought-leadership.
Hilary Shapiro, director of marketing, Cint comment: “We wanted to find an agency that can demonstrate global reach and has a solid understanding of our core business proposition. By integrating the PR campaign with a focused SEO strategy, the team at Punch is able to reach out to a wide audience worldwide and communicate our offering effectively.”
Pete Goold, managing director of Punch Communications adds, “Cint provides an unrivalled service for those in the marketing industry and beyond who want to undertake consumer insight through market research, but do so in an efficient and cost-effective way. Whilst already well-known within the market research sector, we are thrilled to be raising Cint’s profile amongst new audiences.”