Harnessing the Power of Integrated Marketing to Engage 75 Million Baby Boomers on the Agenda at 2012 What’s Next Boomer Business Summit

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Among the experts speaking at the What’s Next Boomer Business Summit will be Todd Mason, founder, Chairman and CEO of FaceTime Strategy

“We follow Boomer trends, and Boomers have literally flocked online, especially to social media. With $2 trillion in spending power, engaging and tracking Boomers is the key to marketing success in The New Normal."

Among the experts speaking at the What’s Next Boomer Business Summit on March 28, 2012 at the Marriott Wardman Park in Washington, D.C. will be Todd Mason, founder, Chairman and CEO of FaceTime Strategy, a D.C.-based agency that specializes in digital strategies and marketing services and products for Boomers and seniors.

“I’m excited about this opportunity to discuss the power of integrated marketing in The New Normal, namely a virtual online world of unlimited options for communicating with a target audience,” said Mason. “We follow Boomer trends, and Boomers have literally flocked online, especially to social media,” he added. “With $2 trillion in spending power, engaging and tracking Boomers is the key to marketing success in The New Normal.”

Joining Mason on the integrated marketing session panel are Lynn Mento, SVP, Member Experience, AARP, Stuart Rosenthal, Founder, Publisher and Editor of Beacon Newspapers, and moderator Jeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP. The event is produced by Mary Furlong & Associates, the nation’s premier consultancy for marketing and business development strategies for the 50+ market. The focus of the Summit is to foster a cutting-edge community or ecosystem to explore and share information, products and services for Boomers and beyond.

The first keynote will be delivered by Democratic political strategist Donna Brazile, an author, syndicated columnist, TV political commentator and on-air contributor to CNN, ABC and NPR. The second keynote speaker is Jody Holtzman, Senior VP, Thought Leaderhip, AARP, who will address the demographic phenomenon of people living longer, richer lives and the new longevity economy.

Mary Furlong, Ed.D., founder and CEO of Mary Furlong & Associates, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. Furlong is Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business and previously founded SeniorNet and ThirdAge Media. She is the author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press).

“The New Normal economy demands that we build a business ecosystem to drive lead generation, that we think creatively and be entrepreneurial,” said Dr. Furlong. “This Summit is designed to bring great minds from many sectors of society together to do just that.”
The What’s Next Boomer Business Summit is affiliated with the American Society on Aging (ASA) Aging in America Conference being held March 28 to April 1 in Washington, D.C. Registration and program information is available at http://www.boomersummit.com.

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Michelle Bauer
Common Language
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