Minted Announces Launch of 2012 Easter Collection, Free Gift with Purchase

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Easter cards, gifts, are customizable, sourced from independent designers.

Each design is uniquely crafted for this especially meaningful celebration.

Minted (, announces the launch of its 2012 Easter collection featuring Easter photo cards, Easter party invitations, birth announcements, journals and gift tags. All Easter products are completely customizable. “Minted’s Easter collection is the one of the most beautiful you’ll see anywhere,” says CEO and founder Mariam Naficy. “Each design is uniquely crafted for this especially meaningful celebration.”

The designs capture the full spectrum of the holiday; rabbits and eggs emphasize the whimsical playfulness of the holiday while crosses and Christian messages reference the religious significance behind the celebration of the end of Lent. All of the new products combine peerless designs crowd-sourced from indie designers with thick, luxurious paper.

From March 9th through April 2nd, customer purchasing any of Minted’s Easter products will receive a free Easter origami craft kit. A fun activity for children, the kit includes sheets of exclusive origami pattern paper plus instructions to make Easter egg stands. The egg stands are a delightful, do-it-yourself, decorative touch—the perfect addition to any Easter tabletop.

New this year, Minted’s party invitations are the perfect way to invite people to brunch, dinner or an egg hunt. Also new are Minted’s festive little gift tags--a unique way to personalize an Easter gift or basket. The tags are sized at 3.5” x 2” and come with a pre-punched hole ready for the customer’s ribbon or twine. Easter is about new birth and new life, so it is very fitting that Minted is offering Easter-themed birth announcements, for the first time ever.

Finally, Easter journals are a unique (and sugar-free) addition to a child’s Easter Basket. Easter journal covers are printed on luxurious 120 lb. card stock bond with chic metal grommets and featuring 40 pages; customers can choose between lined and unlined pages. At $16 per notebook, the minted Easter notebook is a fun gift at an accessible price point.

About Minted’s Design Challenges:

Minted's mission is to allow consumers to discover design genius from all over the world, providing an opportunity for designers to build their careers on merit alone. Minted holds monthly design challenges to source designs from a large global community of designers. The Minted community selects the best designs in a highly competitive and meritocratic process, yielding a top selection of the freshest, finest cards in the world.     

About Minted:

Minted is a venture-backed design community and online store, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed paper products initially focused on the $10 billion stationery, invitations, and cards market.

Minted has radically transformed what consumers now expect in holiday cards, wedding invitations, save the dates, birth announcements, business cards, and other personal stationery. The company's paper and printing is of the highest quality and it leads the market with the freshest designs, newest formats and most coveted details. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle Weddings, Food & Wine and other major national magazines.

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Natasha Lawler
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