Xtreme Marketing Systems Provides “Hands-Free” Solutions for Small Businesses Looking to Make More Money in the New Economy

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A passion for “working smarter, not harder” underlies an innovative new approach to creating successful marketing strategies

Sometimes a great idea just needs a little shove. Intention Products, distributor of the market-leading BrandU® business development programs, is proud to announce the successful launch of Xtreme Marketing Systems, whose founder, Lawrence Cole, is a graduate of BrandU’s year-long Interprise Business Incubator (IBI). An expert in helping entrepreneurs demystify the process of reliable and consistent revenue generation, Cole entered IBI to learn how to take his own ideas to their full potential as a business.

“Every single day,” says Cole, “I see entrepreneurs and business owners who are overworked, stressed, and frustrated with trying to make their businesses stand out from the crowd. My job is to help them make the business work hard for them, so they don’t have to work so hard at their business.”

Author of “Xtreme Marketing: How to Dominate Your Small Business Niche and Thrive in the New Economy,” Cole, a former engineer and NASA alum, started Xtreme Marketing Systems with the goal of helping others avoid the frustrations he experienced in starting his own businesses. His well-rounded experience as a sales executive, computer programmer, operations manager, brand strategist, and marketing manager for various companies, including two Fortune 100 companies and two internet firms, gives him a solid background in the requirements for a successful business—and his experiences as an entrepreneur give him the insight to help others steer around the traps that prove the downfall of so many small businesses.

“Not only is [Cole] passionate about his business,” says Arthur Griffin, an income tax franchisee from Kansas City, Missouri and an Xtreme Marketing Systems client, “but one of the things that separates him from the rest is that he’s very passionate about your success.” This desire to help the struggling, overstressed entrepreneur with a good idea and no clear strategy for marketing it is what fires Cole’s passion.

“Too many business owners work far too hard for far too little return,” he says. “Many entrepreneurs invest thousands of dollars in info products, boot camps and other piecemeal programs that hit your wallet hard but don’t give you the whole picture of what you need to succeed. Xtreme Marketing Systems is designed to provide a clear-cut, defined system for marketing any product in any niche—in fact, our team builds the system for you.” His solution, refined over many years, builds “marketing machines” for entrepreneurs and small business owners that help them quickly and painlessly position their business for growth—virtually “hands free.”

Xtreme Marketing Systems’ services encompass a full range of solutions mostly aimed at “solopreneurs” who manage their businesses all or mainly by themselves. They include a marketing analysis to ascertain the correct positioning for the business; building a powerful, viable, marketing machine to promote the brand and generate leads and revenue; and marketing outsourcing so that the business owner can essentially hire an entire marketing department for the price of just one good assistant. Geared toward creating a powerful online presence and marketing strategy to provide continuous returns, Cole’s approach was already proven for his many clients before he entered BrandU. Now he is taking it to a new level.

“I refined my own processes in the Interprise Business Incubator over the past year and came to understand what my business really means to entrepreneurs,” says Cole. “It provided an extra level of clarity, not just about how a business fits into the market, but how far you can take it. No entrepreneur should be afraid to think big.”

Kim Castle, co-creator of BrandU and one of Cole’s mentors in the Interprise Business Incubator, says of Cole and his methodology, “Lawrence has cut through the overwhelming confusion that faces today’s entrepreneur. In his typical systematic fashion, he has provided a best practices guide for small business owners to get their marketing to work like a money-making machine. We are really honored to have worked with him in honing his approach for his own business."

More information about Xtreme Marketing Systems can be found online at http://www.xtrememarketingmachines.com.

About BrandU®: Often dubbed the E-Myth® for a new generation of business, BrandU is the creator of the world's only process-based, integral approach to business development that guides entrepreneurs from idea to brand to sustainable sales in the market.

E-Myth is a registered trademark of E-Myth Worldwide Corporation.

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Sue Bolich
Why Communications
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