Customer Service Emerges As 2012 Priority For Retailers

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Already this year, more than 50 online retailers have rushed to display the STELLAService seal.

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The Web already allows consumers to find any product at the lowest price, and now they’re looking for the STELLAService seal to find stores with the best service.

Customer service has emerged as a top priority for retailers in 2012. Already this year, 50 companies have joined an impressive list of hundreds of top retailers such as Zappos.com, Gilt.com, and 1-800 CONTACTS.com in leveraging the STELLAService seal on their websites to tell the world about their great customer service.

Dedicated to helping online shoppers make more informed buying decisions, STELLAService (http://www.stellaservice.com) rates thousands of retailers each year across more than 350 metrics, including usability and online tools, shipping and returns and customer support. The company leverages a nationwide network of full-time mystery shoppers to evaluate each site undercover, ensuring findings that are unbiased and true to the shopping experience.

“Our analysts have rated thousands of stores, and each day we receive more requests from those stores to display their customer service rating from STELLAService,” Chief Executive Jordy Leiser said. “The Web already allows consumers to find any product at the lowest price, and now they’re looking for the STELLAService seal to find stores with the best service. That’s what matters to consumers in this new age of digital commerce. As a result, retailers realize they need to spread a credible, positive message around customer service.”

Retailers’ enthusiasm to communicate great service with the STELLAService seal mirrors the sentiment of a recent study by the National Retail Federation and auditing and advisory firm KPMG that suggests retailers have a renewed focus in 2012 on customer satisfaction.

The study shows that nearly 67 percent of the 247 companies polled rank customer satisfaction as the top strategic initiative in 2012 and, similarly, 82 percent say customer service strategies will be their top priority in the coming year, up from 75 percent last year.

Additionally, a 2011 American Express study reported that 70% of Americans are willing to spend an average of 13% more with companies they believe provide excellent customer service.

Online retailers who have already made a commitment to customer service this year by displaying the STELLAService seal include:

usbones.com
efavors.com
b-glowing.com
Handypantry.com
hansensurf.com
domyownpestcontrol.com
ecresearchcorp.com
baseballbats.com
hdis.com
headsets.com
lavera.com
carolinarustica.com
doddsshoe.com
cleopatraschoice.com
peterglenn.com
primarysafes.com
triathletesports.com
candyfavorites.com
MightyLeaf.com
austinbazaar.com
westcoastshaving.com
covenanthealthproducts.com
solestruck.com
garrettwade.com
techforless.com
candleluxury.com
discountwatchstore.com
mysafebirdstore.com
sprinklerwarehouse.com
kestrelmeters.com
titanium-jewelry.com
sportkilt.com
ultrafragrances.com
outdoorplay.com
batterymart.com
weddingringsdepot.com
daddiesboardshop.com
shopjimmy.com
beautystoredepot.com
lovetruenatural.com
us-elitegear.com
blackholeboards.com
candy.com
bikeman.com
buyradardetectors.com
zgostore.com
shelissacosmetics.com
championshipproductions.com
chasingtreasure.com
homelement.com

About STELLAService
Dedicated to helping consumers make more informed online shopping decisions, STELLAService is the first and only independent provider of customer service ratings for online retailers. The company leverages a nationwide network of full-time mystery shoppers to evaluate each site across more than 350 metrics, ensuring findings that are unbiased and true to the shopping experience. its data has been featured in outlets such as Time,SmartMoney, Consumerist, and CBS Money Watch . Based in New York City, the company also publishes reports and other research to help companies worldwide improve their service operations. For more information, visit http://www.STELLAService.com. Follow us on Twitter at @STELLAService. Like us on Facebook at http://www.facebook.com/STELLAService.

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Ty McMahan
STELLAService
(646) 218-9640
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