Our Well Earth sustainable and ethical sourcing program continues to expand around the world, improving the communities and well-being of the people we source our products from.
Anaheim, CA (PRWEB) March 09, 2012
Providing an opportunity to make a wish really count, Frontier Natural Products, Aura Cacia and Simply Organic are handing out 5,000 wooden coins valued at $1 each at Natural Products Expo in Anaheim. Frontier is encouraging Expo West attendees to stop by any of their three booth locations and drop a wooden dollar token in one of the wishing wells. In conjunction with the school that is currently being built with money from Aura Cacia’s 1% Fund, Expo West attendees will get to designate whether their dollar supports the hiring of teachers, furnishings, or textbooks at the new school. At the end of the trade show, Frontier Natural Products Co-op will make a donation in the amount of dollar tokens collected to help continue supporting the school being built.
“To build a school and bring clean water to 25,000 people in Madagascar all in one year is truly amazing,” explains Steve Shriver, VP of Communications for Frontier Natural Products Co-op. Frontier employees will be wearing “Dig It” t-shirts and traversing the exhibit halls to pass out the wooden dollar tokens. Video clips of the water wells and school projects from Madagascar, as well as the products sourced from there, will be on display at all three company booths (#3633, #3532, and #3730). “To have our customers join us in the great work we do around the world, that’s what being a coop is all about!” Shriver adds.
The 49 new wells provide cleaner water for the villagers' use and save the women and children in the villages several hours a day of walking to streams that are sometimes miles away. The wells also supply the grower co-op with a convenient and stable source of clean water for processing their premium-quality vanilla beans. “Helping to dig the wells in Madagascar and see the joy the villagers had was something I will never forget. Our Well Earth sustainable and ethical sourcing program continues to expand around the world, improving the communities and well-being of the people we source our products from,” adds Tony Bedard, CEO for Frontier Natural Products Co-op.
Kathy Larson, VP of Sustainability for Frontier Natural Products Co-op will be a guest panelist at a Natural Products Expo West education session on Saturday, March 10, from noon to 1 p.m. PST, in Ballroom 3 at the Anaheim Marriott. Ms. Larson is a board member of The Sustainable Food Trade Association (SFTA). SFTA and its members have announced a collaboratively developed set of sustainability metrics designed for the organic food and agriculture industry. Co-developed through extensive research, industry and expert stakeholder review and use over the past three years, the sustainability metrics are available on SFTA’s website.
This session will include a presentation about the metrics and an opportunity for attendees to ask questions of Ms. Larson and other panelists about how the metrics work for their own businesses. “By reporting on the same metrics, the industry is able to build on a base of knowledge and results that all of us can use to benchmark our own results. This helps with our goal setting and we can learn from the successes of others and incorporate successful ideas in our own plans” states Kathy Larson VP of Sustainability at Frontier Natural Products Co-op.
Founded in 1976, Frontier Natural Products Co-op offers a full line of natural and organic products, including culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. and http://www.frontiercoop.com.