Portland, OR (PRWEB) March 12, 2012
Portland-based sustainable agriculture certification body Food Alliance is pleased to announce a new partnership with Foodtree Media Inc, a web and mobile technology company offering social media and marketing tools to its membership.
“We are excited to offer Foodtree’s technology platform to help our clients and stakeholders reach more customers through social media, mobile and web-based channels,” says Food Alliance Executive Director Scott Exo. “This partnership is yet another way we help Food Alliance Certified farms, businesses, and their customers promote sustainability in food and agriculture.”
The new agreement grants Food Alliance Certified companies and Food Alliance Supply Chain Allies free access to Foodtree’s full range of marketing tools for food businesses, including store locator maps and quick response (QR) codes. The QR codes link to a customized mobile profile displaying farm details, including where consumers can find Food Alliance Certified products in their community.
Foodtree founder, chef and CEO Anthony Nicalo says, “Food Alliance is the perfect partner for us, in that we’re both working hard to make sure great food producers are recognized for their efforts and have affordable ways to connect with consumers.”
“The internet has fundamentally transformed consumer expectations about the purchases they make, and the power of communication and transparency is just beginning to impact food. Foodtree exists to connect food lovers and food businesses, and we couldn’t be more excited to help Food Alliance communicate the work they’re doing around the country.”