VAR Partnership Program Launched for Richter10.2 Video

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Online video agency Richter10.2 Video launched their VAR (Value Added Re-Seller) Partnership Program this month.

Richter10.2 Video officially launched their VAR (Value Added Re-Seller) Program which caters to technology companies with VAR partners who re-sell their products or services. The program allows these companies to have one main video created that promotes the products or services which is then used as a template to create custom iterations of the video for all of the VAR Partner companies. The feedback for the program thus far has been very positive as many companies and partners are looking for simple, affordable ways to get their message out in the market to help promote their products or services for sales purposes. Robert Cornish, CEO of Richter10.2 Media Group commented that “this program is a win-win all around because the partners can buy a video that can be easily edited to customize it for their brand and company while not costing them an arm and a leg, and the main company whose products or services are being re-sold gets greater attention by leveraging their VAR partners with a video that when promoted, then multiplies efforts ultimately driving sales for everyone involved.”

Richter10.2 caters to technology companies that are B2B who sell their products and services through partners and are looking for ways to provide those partners with tools that will help drive their overall sales growth. The program has been setup in such a way to have a very low barrier to entry cost-wise, allowing the majority of the partners to buy-in toward the benefit of all involved. Per Wil Seabook, Co-Founder and COO of Richter10.2 Media Group, “we’ve experienced that in this market you need to be smart to invent ways to sell products that are affordable yet high-quality and that focus on serving the clients needs or handling a specific problem. The VAR Program does that through creating a top tier video product at a price that is affordable for any company to participate in. Because we end up selling in such high volume, we can then offset the dramatically reduced price of the video.” Richter10.2 has already seen a very strong demand and positive feedback for the VAR Program to date and expects the program to make up a large percentage of overall sales in 2012.

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Marina Young
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