The appointment of Tom marks the next phase of growth for DigitalMR. Building on our continued development of innovative solutions for our clients, we can now give greater focus to bringing these solutions to market
London (PRWEB UK) 13 March 2012
Tom’s previous role at Kantar Worldpanel was business development director, where he worked with fresh foods fmcg clients in setting up consumer panel research services to deliver critical business insights.
He joins social media research specialist DigitalMR to implement sales and marketing strategies to promote awareness and drive uptake of its online research portfolio.
DigitalMR has developed a range of social media research tools and techniques since its inception in August 2010. The demand now exists to forge deeper relationships and work in partnership with clients, to share expertise and enable clients to get maximum value from their social market research programmes.
Tom has a global remit and will be based in London, reporting directly into DigitalMR Group MD, Michalis Michael. Commenting on the appointment Michael said “The appointment of Tom marks the next phase of growth for DigitalMR. Building on our continued development of innovative solutions for our clients, we can now give greater focus to bringing these solutions to market.”
Tom brings 8 years of professional experience in market research and strategy consultancy to the company and said of his appointment, “It’s great to join at this important stage of growth and development, at a time when digital research is providing new and innovative types of insights to marketers. The team has developed an impressive range of solutions and I’m looking forward to using them to help our clients use customer engagement to its full potential.”
Michalis A. Michael
tel.: +44 751 571 0370
Notes to Editor
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and Group MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.