Flex-a-lite® Celebrates 50 Years of Makin’ it in the USA with 50th Anniversary Tour

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Flex-a-lite® is hitting the road during the summer of 2012 to celebrate 50 years of makin’ it in the USA! The Flex-a-lite 50th Anniversary Tour will span 50 days with stops at automotive enthusiast events and major product distributors throughout the Midwest.

Flex-a-lite® is hitting the road during the summer of 2012 to celebrate 50 years of makin’ it in the USA! The Flex-a-lite 50th Anniversary Tour will span 50 days with stops at automotive enthusiast events and major product distributors throughout the Midwest.

  •     50-day tour will bring history and new products right to customers and distributors at busy summer automotive events
  •     Flex-a-lite® has been family owned for 50 years, and continues to build its performance cooling business with products made in the USA
  •     The company now offers over 130 Flex-a-fit® radiator applications in addition to a full line of electric cooling fans, belt-driven fans, transmission coolers, Mojave heaters and more

Fife, WA – Flex-a-lite® is hitting the road during the summer of 2012 to celebrate 50 years of makin’ it in the USA! The Flex-a-lite 50th Anniversary Tour will span 50 days with stops at automotive enthusiast events and major product distributors throughout the Midwest.

The tour will be marked by a specially prepared motor home, trailer and 2010 Camaro. The Camaro will feature two of the latest Flex-a-lite products: the Flex-a-fit® direct-fit radiator and direct-fit transmission cooler. The rolling display will be a combination of historical milestones from the company’s legacy and its newest products that demonstrate the commitment to performance cooling.

The planned tour dates and stops include:
June 18    Kick-off Party at Flex-a-lite World Headquarters    Fife, WA
June 22    Premier Performance    Rexburg, ID
June 26    Speedway Motors    Lincoln, NE
July 6-8    Goodguys PPG Nationals    Columbus, OH
July 10    Summit Racing    Tallmadge, OH
July 12-15    NMRA/NMCA Super Bowl of Street Legal Drag Racing    Joliet, IL
July 16    Winner’s Circle, Joliet    Joilet, IL
July 17    VSI    Hammond, IN
July 19-20    Motor State Distributing    Watervliet, MI
Aug. 2-4    Street Rod Nationals    Louisville, KY
Aug. 6    Meyers Distributing    Jasper, IN
Aug. 7    P&E Distributors    Goodlettsville, TN

In addition to this 50-day tour during the summer, Flex-a-lite will also have its mobile museum and latest products on display at the SEMA Show in Las Vegas, October 30 through November 2, 2012.

The company has been family owned during all of its 50 year history, and continues with the third generation of family at the helm.

Innovation and makin’ it in the USA will continue at Flex-a-lite. Since the recession hit in 2008, the company has developed 105 new part numbers. Forty-two new items in the past 12 months include Flex-a-fit radiators, electric cooling fans, Mojave heaters, oil coolers, Flex-a-Chill radiator additive and promotional items, all of which are featured in the Flex-a-lite commemorative 50th anniversary catalog.

For updates on the Flex-a-lite 50th Anniversary Tour, follow Flex-a-lite on Facebook (http://www.facebook.com/flexalite) and visit http://www.flex-a-lite-blog.com.

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Michelle St. Myers
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