Acquirgy Announces Launch of Hoover(R) Infomercial for WindTunnel(R) Air(TM) Bagless Upright Vacuum

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Extreme Demonstrations is the Strategy Behind Hoover’s Breakthrough Vacuum Cleaner

A vacuum cleaner that hangs from the ceiling and sticks to the wall under its own power, combined with a DIY type show concept – “Hoover’s Dirty House” – breaks new ground in an infomercial launched this month from customer acquisition agency acquirgy.

Hoover has launched the WindTunnel® Air™ Bagless Upright Vacuum the lightest-weight, most powerful no-loss-of-suction vacuum on the market today. To drive home just how incredibly powerful the suction is, acquirgy has developed three very unique demonstrations that keep consumers riveted to their TV sets:

  •     The hose of the vacuum is attached to pipes connected to nine “steel-strength” 5-gallon plastic empty water jugs. When the vac is turned on, all nine jugs collapse as the power of the WindTunnel® Air™ sucks the air out of the jugs in a rapid-fire manner.
  •     15 WindTunnel® Air™ vacuums are held horizontally to a wall and when released, the strong suction alone allows them to “stick” to the wall.
  •     The vacuum hose is connected to a chamber where the suction power is strong enough to lift 120 pounds of barbell weights.

Acquirgy developed the “Hoover Dirty House” concept that has been featured in infomercials for other Hoover floor care products as well. President of acquirgy Steven Morvay said, “This show is another in a series we are producing for Hoover and continues to demonstrate the superiority of their products using ‘extreme’ demonstration situations. The demos within a DIY setting arrest the viewer’s attention and keep them watching, one of the hallmarks of a great infomercial.”

Hoover and acquirgy have crafted a highly persuasive offer including an easy payment plan, free shipping, $100 in coupons, a free hand vac and more. To track orders on the web, acquirgy developed the “” domain and uses their proprietary tracking technology, iFactz.

To view the entire show:
Acquirgy’s Customer Acquisition IntelCenter:
To learn more about acquirgy:

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Irv Brechner
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