Launches Visitor-Driven Powder Coating Web Site

Share Article announced today that they have launched a web site that offers purpose-built powder coating booths and ovens for popular coating tasks. The site matches visitors with powder coating equipment that is customized for their specific applications, including systems for fence panels, motorcycle frames, and automotive wheels. This unique approach to attracting small businesses may significantly impact the entry-level “batch” coating equipment market.

The Logo for's Powder Coating Equipment Web Site's Logo

Instead of focusing on dull product photos and ambiguous performance specifications, seems to be the first site of its kind to truly approach equipment sales from the end-customer’s perspective. has launched a web site that offers customized powder coating equipment for specific coating tasks. The site is unique because it showcases equipment that is scaled for use with specific items. Systems for fence panels, motorcycle frames, lawn furniture, automotive wheels, and other applications are featured on the site. will target newcomers to the powder coating industry, as well as small job shops that are ready to make the move from low-end equipment to professional coating systems. The site will appeal to businesses seeking a combination of equipment that perfectly matches their particular needs.

Mr. Chris Davis, President of NorAM Inc., a U.S-based manufacturer of finishing equipment for wet painting applications, thinks the new site could generate impressive results. “Instead of focusing on dull product photos and ambiguous performance specifications, seems to be the first site of its kind to truly approach equipment sales from the end-customer’s perspective. They’ve put together equipment packages that will give the best mix of affordability and performance for a particular use, rather than taking a ‘one-size-fits-all’ approach. I believe they will quickly get results,” he said.

Mr. Joey Golliver, the coating expert behind, sees the value of’s site. “I’ve been teaching powder coating classes for several years. I’ve met countless students who wanted to break into the powder coating business but were unsure where to turn. The site does a good job of helping new coaters get off to the right start. There are plenty of small businesses looking for guidance on where to buy equipment that works well and is fully supported,” he said.

Mr. Golliver also expressed concern about the way the business of online equipment sales is evolving. “’s commitment to providing professional quality equipment is refreshing. Recently, I’ve seen paint and powder web sites trying to get into the equipment market by offering low-price booths and ovens that are notoriously unreliable. There has also been a rash of powder guns that are built to look like name-brand products, but use poorly made Chinese components. Even though some are assembled in the U.S., they aren’t suitable for professional use. Unfortunately, faulty products like these can ruin a start-up business,” he said.

“We’ve been amazed by the number of small shops that ordered inexpensive garage-built guns and ovens online, only to have their businesses flounder due to issues related to lack of code compliance, poor finish quality or equipment failure,” said Ms. Jamie Johns, a founding member of the team. “We’ve worked hard to develop a better alternative that is truly affordable. Through a collaborative effort with a well known powder booth and industrial oven manufacturer, we’ve found the perfect solution. Not only did we discover a source for equipment, we’ve been working with people who understand that many of the big companies in our industry have lost touch with the customers who are buying equipment right now. We saw a need that wasn’t being met, so we made the decision to optimize our site for visitors who are new to powder coating, regardless of their business experience or budget,” she said.

“There are lots of people looking to get into powder coating, and they want equipment that works. They can’t afford to buy from the big name suppliers, but they don’t want to get saddled with junky equipment from a no-name company selling on eBay or through a hobby powder supplier. The products offered by are a perfect fit for these newcomers. The equipment we provide meets national codes, works well, has full warranties, and produces professional-quality results,” Ms. Johns added.

The site offers numerous powder coating oven, booth and gun combinations for a variety of applications.

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Ms. Jamie Johns

Mr. Robby Roberts
Red Forge
(205) 233-1941
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