Point It Hosts Webinar on New Facebook Features

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Search engine marketing company Point It announced an upcoming webinar, “New Facebook Features: How Business Can Benefit,” scheduled for March 21 from 11 a.m. to 12 p.m. PDT. The webinar will cover recent changes to Facebook’s advertising platform and how these changes will affect your business’s marketing strategy.

Search engine marketing company Point It announced an upcoming webinar, “New Facebook Features: How Business Can Benefit,” scheduled for March 21 from 11 a.m. to 12 p.m. PDT. The webinar will cover recent changes to Facebook’s advertising platform and how these changes will affect your business’s marketing strategy.

Attendance at “New Facebook Features: How Business Can Benefit” is free, but space is limited. Those interested are urged to register early to reserve a seat at the event, which will cover last Wednesday’s Facebook advertising changes.

During the webinar, Ian Mackie and Dave Kuhl will explain the changes to Facebook’s ad platform, including ways marketers can take advantage of the changes. Experts believe the changes are designed to allow advertisers to take advantage of the new Timeline layout, which is being pushed out to all Facebook users over the next few weeks. But the push to Timeline also means additional terms of service requirements for the site, including disallowing businesses to use the Cover photo at the top of the page for explicit advertising.

Mackie and Kuhl will also discuss Facebook’s premium advertising, which is being touted by critics as very beneficial to marketers but not so beneficial to users. Mackie and Kuhl will explain to marketers the new ad formats and how they can put premium advertising to work for their business. The webinar will also cover Facebook’s announcement that all pages will be moving to Timeline, business and personal. Mackie and Kuhl will discuss what this means to you and how you can best use it to promote your business. Timelines will change the way businesses interact with customers as well as how you go about setting up and running Facebook Ads Mackie and Kuhl will cover how you can best use this new interaction style to your benefit.

This webinar is the latest in a series of informational sessions hosted by Point It. Over the years, Point It has hosted webinars on landing pages, SMS text marketing, QR Codes, and much more. With clients that have included Clearwire Wireless Broadband, Convergys, Cisco, and Microsoft, Point It has built its business around helping companies learn to use search engine marketing to its optimum advantage. With a staff of experienced search engine experts, Point It is Seattle’s largest independent search engine agency, specializing in paid search marketing, mobile search marketing, search engine optimization, and social media marketing.

To register for “New Facebook Features: How Business Can Benefit,” complete the webinar registration form, available at https://www1.gotomeeting.com/register/320241769. You will receive an e-mail with instructions on attending the seminar on March 21. To participate, you will need to log on using a computer with either Microsoft Windows XP or greater or Mac OS X 10.5 or newer.

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Jon Lisbin

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