BlueSky and e-Spirit Join Forces in the US Retail Market: Synergy of FirstSpirit CMS and IBM WebSphere Commerce

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First joint project at one of the leading US retail chains,

BlueSky Technology Partners, a consulting firm delivering eCommerce solutions to mid-sized and enterprise markets has entered into a new strategic partnership with e-Spirit to address the need for a content integration platform in the eCommerce marketplace. e-Spirit, headquartered in Dortmund, Germany and with US offices in Boston, MA, is the manufacturer of the content integration platform FirstSpirit. With its new partnership, BlueSky looks to add content integration as a core competency while driving further expansion of their eCommerce solutions in the US market. BlueSky is an IBM Premier Business Partner with legacy as a top-tier consultancy specializing in solutions involving IBM’s WebSphere Commerce for strategic eCommerce implementations. BlueSky has created a solid foundation with experience as e-Spirit’s principal “trained partner” in the US who has a solution integrating FirstSpirit with WebSphere Commerce at a well-known retail chain.

FirstSpirit as a Content Integration Platform for successful online merchants

Integrated with FirstSpirit as a content integration platform, companies can quickly transform their international web strategies, efficiently manage website content, intranets and extranets, as well as distribute content through different channels or integrate in complex portal structures like IBM WebSphere Portal, SAP, SharePoint and others. Thereby FirstSpirit is much more than a Content Management System (CMS). FirstSpirit is the central content integration platform permitting quick and easy expansion of data from client applications with editorial and social content, as well as integration of marketing instruments. This ensures the optimized editing processes and the quick time to market.

Synergy of BlueSky and e-Spirit

The goal of the new partnership is to bring together two focused organizations to fill a gap in the market. The strength of BlueSky’s eCommerce consulting practice and e-Spirit’s world-class CMS creates a combined technological solution for content integration within the eCommerce environment. “We are very happy to have in BlueSky another strategic partner in the USA, which has recognized the unique selling characteristic of FirstSpirit as a real Content Integration Platform and wants to establish it together on the US market”, says Robert Bredlau, COO North America. “BlueSky has a long and wide experience in the implementation of eCommerce projects on the basis of IBM WebSphere Commerce and also has excellent access to the retail sector.” In parallel to the first project in operation at a large US retail chain, BlueSky has already trained additional consultants to work with FirstSpirit. “The strategic partnership we’ve created puts us in position to offer a best in class solution that didn’t exist prior”, says Todd Irwin, CEO, BlueSky. “Additionally the roadmap we’ve put together with e-Spirit will open up new opportunities for both parties in the US retail market and we’re very excited about that”.

About e-Spirit
As the manufacturer of the content management system FirstSpirit™, e-Spirit is a technological leader in the field of web content management (WCM). Well-known customers from all business sectors rely on FirstSpirit™ for implementing successful web strategies worldwide and for the creation, management and publication of content in highly diverse channels (Internet, intranet, extranet, mobile channels, PDF, email newsletters, portals, DTP, technical documentation). The content management system impresses with its outstanding integratability and its consistent best-of-breed strategy: It integrates seamlessly into complex system landscapes and portals (SAP NetWeaver, IBM WebSphere, Microsoft SharePoint, Liferay), and with FirstSpirit™ AppCenter, e-Spirit offers the unique opportunity in the market for interface integration of any web applications directly into the CMS. As a Content Integration Platform, FirstSpirit™ meets the highest demands for usability, performance and investment security.

e-Spirit was founded in 1999. It is a part of the adesso Group and is represented with 11 locations in Germany, the United States, Great Britain, Austria and Switzerland.

About BlueSky Technology Partners
BlueSky Technology Partners (BlueSky) is a highly skilled consultancy that delivers eCommerce solutions to mid-market, general business and enterprise organizations. As an IBM Premier Business Partner, BlueSky specializes in IBM’s Smarter Commerce Portfolio for B2C and B2B Solutions. BlueSky’s CodeBlue Frameworks combined with WebSphere Commerce and IBM’s Smarter Commerce platform help create seamless multi-channel eCommerce implementations as seen by our clients in retail, food and beverage, manufacturing/CPG, distribution and life sciences industries. BlueSky’s consultancy focuses entirely on IBM Smarter Commerce solutions and related technologies that interface with eCommerce. For more information about BlueSky Technology Partners, visit

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