Highland Park, MI (PRWEB) March 12, 2012
Budco Vice President of Marketing and Product Development Jeff Sierra, along with Ford Motor Company Direct Marketing Manager of Extended Service Business Joe Wiegand, will be presenting “Driving Customer Engagement: Ford’s Multichannel Approach” at 1 p.m. ET. The session will describe how combining traditional offline communication channels with emerging digital or online channels can create highly effective marketing communications. The session will also discuss how to create and deliver personalized marketing content in a real-time environment.
“Together, Budco and Ford have created some very effective approaches to engaging customers and selling product through the direct channel,” commented Sierra. “We are excited to participate in this event and share what we have learned with others in the industry.”
Direct Marketing Day @ Your Desk is a free online event presented by DirectMarketingIQ and Target Marketing that covers all the hottest direct marketing trends and topics for the year. In addition to live webinars by industry experts, the event will feature an interactive exhibit hall with sponsor booths; a resource center, including a downloadable collection of materials (whitepapers, case studies, product literature, etc.); a virtual networking lounge to exchange ideas with your peers; and much more. This year’s event will be held from 10 a.m. to 5 p.m. ET on Thursday, March 15. For more information about the event, visit http://virtualshow.directmarketingiq.com/.
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive, pharmaceutical, health care, retail, travel and leisure, and consumer packaged goods.
About Ford Motor Company
Ford Motor Company is an American multinational automaker founded in 1903 and based in Dearborn, Michigan. Ford primarily develops, manufactures, distributes, and services vehicles and parts worldwide. It operates in two sectors: automotive and financial services. The automotive sector offers vehicles primarily under the Ford and Lincoln brand names, marketing cars, trucks, and parts through retail dealers and through distributors. The financial services sector offers various automotive financing products to and through automotive dealers.