We really wanted to make sure our commitment to the environment was built into the brand.
Los Angeles, CA (PRWEB) March 12, 2012
OM Organic Mixology, a line of prepared artisan cocktails launching in 2012, has turned to Kickstarter.com to raise capital for their spring debut. Through Kickstarter, the world's largest funding platform for creative projects, OM hopes to raise enough capital to cover production costs for their spring launch. OM’s goal is to raise $39,000 by Sunday, April 22nd, giving them a total of 43 days to raise all of the funds.
OM was co-founded by entrepreneur Jason Monkarsh and mixologist and cocktail author Natalie Bovis of The Liquid Muse. Natalie designed OM’s mixology-style artisan drinks with the home entertainer in mind. Made from organic American grain, natural flavors, organic agave, and coloring from fruits and vegetables, OM is unlike any other cocktail product on the market. According to Monkarsh, “We really wanted to make sure our commitment to the environment was built into the brand. We are extremely passionate about this product, from planting a tree for every bottle purchased, to making sure the materials we use are eco-friendly, and using certified organic ingredients; there is nothing artificial in these products.”
OM’s packaging reflects the eco-consciousness of the brand and the quality of its contents. OM uses 30% post-consumer recycled paper labels and non-toxic, water-based inks from a printer that offsets their carbon footprint with wind energy, glass-reduced bottles, shrink bands made from corn, 75% post-consumer recycled shipping cases, and OM offsets most of the carbon footprint associated with shipping.
For more information about OM Organic Mixology’s Kickstarter Campaign, please contact Daniella Vollinger at 978-594-4002.