Business and Design Leaders to Speak at Industrial Designers Society of America’s 2012 Design Dialogue Conferences: Evolving Design Practices

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This spring IDSA will explore “Evolving Design Practices” from five different angles at the “5 Design Dialogues Conferences” held in five different cities between March 30 and May 5. Executives from Bresslergroup, Chrysler Automotive Group, Ecco Design, frog design, General Motors, IDEO, Lextant, Masco Corp., Research in Motion, Smithsonian’s Cooper-Hewitt, Sundberg-Ferar Inc., Teague, TEAMS Design, Techtronic Industries North America and Whirlpool Corp. and more will share the secrets of getting design right for business success.

5 Design Dialogue Conferences 2012

This spring IDSA will explore “Evolving Design Practices” from five different angles at the “5 Design Dialogues Conferences” held in five different cities between March 30 and May 5. Executives from Bresslergroup, Chrysler Automotive Group, Ecco Design, frog design, General Motors, IDEO, Lextant, Masco Corp., Research in Motion, Smithsonian’s Cooper-Hewitt, Sundberg-Ferar Inc., Teague, TEAMS Design, Techtronic Industries North America and Whirlpool Corp. and more will share the secrets of getting design right for business success. The conferences will also explore how design practices evolve to meet expanding demands and opportunities. The events will take place at the following cities and dates: “Rebuilding our Region with Design,” Detroit (March 30-31); “Forward Thinking Through Vintage Perspectives,” Philadelphia (April 13-14); “Exploring Creative Fusion,” Chicago (April 13-14); “Grow.Expand.Advance.,” Atlanta (April 20-21) and “Breaking Boundaries,” Seattle (May 4-5).

The conferences boast a speaker lineup featuring leading names from corporations, design consultancies and nonprofits including:

  •     Peter Bressler, founder, Bresslergroup
  •     Ann-Marie Conrado, assistant professor of industrial design, University of Notre Dame
  •     Jim Couch, vice president, Lextant
  •     Jeff DeBoer, vice president and principal, Sundberg-Ferar Inc.
  •     Ken Dowd, vice president, Teague
  •     Joe Graceffa, portfolio lead, IDEO
  •     Paul Hatch, president, TEAMS Design
  •     Michael Kahwaji, lead industrial designer, Whirlpool Corp
  •     Bill Moggridge, director, Smithsonian’s Cooper-Hewitt, National Design Museum
  •     Robert Moser, innovation manager, Chrysler Automotive Group

The dialogues will touch on topics such as “Designing for the Irrational Brain,” “Design is Not the Center of the Universe,” “Manufacturing the 21st Century,” “A New Airplane for a New World: 787 Dreamliner” and “Design Drives Business in the Housewares Industry” to name a few.

For a complete listing of topics and speakers, visit http://www.idsa.org/you-are-invited-idsas-2012-design-dialogue-conferences.

Conference sponsors and media sponsors include Anvil Prototype Design, Beyond Design, College for Creative Studies, Core 77, Design Science, Eisenkraft Consulting, Eastman Chemical, Keyshot/Luxion, Lextant, Moen, Philadelphia University, PTI Design, Research in Motion, solidThinking, Thrive Design, Yeh IDeology and Yanko Design.

About IDSA
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate and graduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 29 professional chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.

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