UrtheCast Makes its Debut at SXSW

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UrtheCast is excited to announce its attendance at 2012’s South By Southwest (SXSW) Interactive conference in Austin, Texas. From March 12-15, UrtheCast team members will be at SXSW unveiling Alpha One — the first iteration of UrtheCast’s platform of HD Earth video from space.

UrtheCast is excited to announce its attendance at 2012’s South By Southwest (SXSW) Interactive conference in Austin, Texas. From March 12-15, UrtheCast team members will be at SXSW unveiling Alpha One — the first iteration of UrtheCast’s platform of HD Earth video from space.

Now that the UrtheCast cameras are nearing completion and agreements have been solidified with MDA, RSC Energia, and the European Space Agency, we're looking a little closer to home, directly at our interactive platform. Beginning next week, SXSW attendees will be able to see, scroll, tap, pan, and zoom high-definition video footage of Austin, Texas.

Not only will SXSW attendees will have the opportunity to try out some stellar UrtheCast platform functions, they’ll score exclusive UrtheCast gear, and meet some UrtheCast team members at booth #646! What’s more, UrtheCast’s Head of Product, Matt Boyd, will be giving a presentation at Next Stage: BUILT, Tuesday March 13, 12PM CST. Later that day at 4PM, internet users from across the globe will be able to take part in our weekly televised Ustream Q&A session. Here, users will be able to ask our team members any question they might have about the UrtheCast platform.

“The way we’re rolling out this version is in keeping with the interactive nature of our platform and our commitment to building dynamic communities,” says Matt Boyd, Head of Product at UrtheCast. “Our team is involving our users in the development process as much as possible. This really gives us a great sense of how they interact with the features, and how they’ll want to interact with it in the future.”

This year’s SXSW conference is where the functionality and interactivity of the UrtheCast platform will begin to shine, as users will be able to interact with social media while interacting with footage of Austin. Geotagging capabilities will allow aggregated tweets to pop-up on the platform as SXSW twitter users walk by the UrtheCast booth. Tweets will be aggreggated via a hashtag (#SXSWUrtheCast), and the resulting pop-ups will be clickable as the user interactswith the aerial footage.

“We’re hoping to get a sense of what people will be looking for when the cameras go live; howthey want to benefit from the fact that this is an open-source project,” says Eric Bieller, UrtheCast’s Head of Development.

The UrtheCast cameras are scheduled for launch in late 2012, aboard the Russian SoyuzMission. Come Summer of 2012, the UrtheCast platform will enter its Beta testing stage and will incorporate almost all functional features and capabilities. To become a beta subscriber, please visit urthecast.com.

For all UrtheCast happenings at SXSW, follow along with next week’s blog. In the meantime, be sure to follow us on Twitter, check out our pics on Instagram @UrtheCast, and visit our Facebook page.

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Erika Racicot
Business Instincts Group
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