The Artist and Moneyball Slated for Inclusion of Smoking

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The Oscars 2012 included an overwhelming degree of references to smoking and nicotine intake that have been swept under the red carpet by Hollywood insiders but did not escape the eyes of health campaigners, reports quit smoking hub QuitFullStop.

A collection of Oscar-nominated Hollywood films, including Moneyball and The Artist have been blamed for inciting smoking among global audiences and undoing the hard work of global anti-nicotine campaigns, tells quit smoking hub QuitFullStop.

Hollywood movie stars like Brad Pitt and The Artist’s Jean Dujardin are two Silver Screen heroes that were in contention for the greatest accolade in cinema, however critics slam their projects for the nonchalance at which such narratives openly influence smoking.

Onebeyond unravels the bitter truth with a greater degree of precision in its report: 30 different feature-length films were nominated, 77% of which showed tobacco use. It was higher among lead roles (50%) and lower among supporting roles (11).

This snapshot of behind-the-scenes red carpet politics shows that tobacco still clings dearly to the Hollywood curtain, irrespective of genre and demographic, be it an 18 or a PG rated animation.

The history of tobacco payola and the continuing harm to childrens’ health is an issue not to be ignored, and unlike the glitz and glamour that surrounds the Academy Awards ceremony, some may argue that on-screen smoking is old-hat, counterproductive and nothing to celebrate.

The full list of films referencing smoking and nicotine intake is sponsored by UCSF Center for Tobacco Control Research and Education and can be found at Onebeyond.

QuitFullStop is an online information portal dedicated to helping people quit smoking and stay smoke-free. Online a smoker can obtain free, impartial advice on the most relevant topics surrounding smoking cessation.

At QuitFullStop a smoker can find the necessary stop smoking tools, tips and treatment to help them achieve their goal.

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