Hyena Cart Fund-Raising Auction Raises $33,000 for Popular DIY Blogger

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After a three-day fund-raising auction on Hyena Cart, more than $33,000 was raised for popular artist and DIY blogger Ashley Hackshaw, who was diagnosed last fall with an aggressive form of cancer.

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After a three-day fund-raising auction on Hyena Cart, more than $33,000 was raised recently for popular artist and DIY blogger Ashley Hackshaw, who was diagnosed last fall with an aggressive form of cancer.

After discovering in November that she has Choriocarcinoma, Hackshaw began blogging about her experiences with surgery and chemotherapy on her wildly popular Lil Blue Boo crafting blog.

Soon after, more than 20 of her friends and followers from around the country banded together to organize and launch an online auction on Hyena Cart, with proceeds going to her rising medical bills.

The group of women, calling themselves Team Ashley, launched the auction last week on Hyena Cart, which houses more than 1,000 individually owned online stores offering a broad spectrum of products for the family.

Hackshaw is very well known among the DIY and crafting “set” and was named Babble's most creative Mominee. About 150,000 visitors per week read Hackshaw's blog, and she has more than 20,000 enthusiastic friends on Facebook.

Melanie Behles, of Goshen, Ind. and Wendy Russell, of Prosper, Tex., helped organize the auction along with the rest of Team Ashley, gathering about 250 donations from artists and companies all over the country.

Products in the auction included uplifting artwork, jewelry, children’s clothing, dolls, toys and more. Hackshaw’s favorite saying now is “choose joy,” which Behles and Russell said was a theme among many of the donated items.

Behles said that some of the “hot ticket” items on the Hyena Cart auction included two passes to shop early at Matilda Jane’s summer art fair sale (and receive 10 free items), a handmade Waldorf doll from Bamboletta dolls and a Choose Joy painting by artist Stephanie Corfee.

“Team Ashley could not be happier to be able to give such a great gift to the Hackshaw family on behalf of her internet fans and family,” Behles said.

About Hyena Cart
Hyena Cart started as a shopping cart for Karen Lee’s Kool Sheep Soakers. From there, it has grown to incorporate more than 1,000 active sellers offering a variety of natural products. Most of the sellers are moms, known as “mompreneurs,” who operate their own online businesses using the Hyena Cart platform to facilitate online shopping. The most popular seller categories include cloth diapers, clothing, hand-knit items, hand-dyed yarn and toys.

For more information about Hyena Cart, visit http://www.hyenacart.com.

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Jennifer Wezensky
JW Public Relations
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