“An image apparel program makes employees easier to recognize, but Superior Uniform Group takes uniform design a step further. We make sure the employee’s appearance makes a positive impression on the consumer and fully represents the employer’s brand.”
Seminole, Fla (PRWEB) March 12, 2012
Superior Uniform Group, Inc., (NASDAQ: SGC), designer and manufacturer of uniforms and image apparel was selected as a winner of two 2012 North-American Association of Uniform Manufacturers & Distributors (NAUMD) Image of the Year Awards. More than 120 submissions were received.
Nominated in a record five categories, Superior Uniform Group brought home top honors in two categories; the Healthcare category for the DaVita® clinic uniform program and the Entertainment Category for the Hastings Entertainment, Inc. retail uniform program.
Honoring the best image apparel programs produced over the last year, the Image of the Year Award is the industry’s highest achievement. The national competition recognizes excellence in both the design and wear of image apparel programs. It is sponsored by the Image Apparel Institute, a division of the NAUMD.
“Receiving five nominations and two Image of the Year awards in one year is an honor. It reflects Superior Uniform Group’s commitment to the quality, creativity and care we put into each image apparel and uniform program we provide,” said Superior Uniform Group’s CEO, Michael Benstock. “An image apparel program makes employees easier to recognize, but Superior Uniform Group takes uniform design a step further. We make sure the employee’s appearance makes a positive impression on the consumer and fully represents the employer’s brand.”
DaVita, who operates dialysis facilities, wanted a professional look for their employees that would put patients at ease. Because a patient may visit multiple centers during the course of their treatment, DaVita (Italian for "giving life") needed an image program that consistently represented their brand and mission in all of its 1,800 locations. Superior Uniform Group designed a custom print featuring the DaVita logo. The soothing tones of blue and buttercup were carried throughout all of the coordinating designs for scrubs, lab coats, warm-up jackets and knit shirts.
The Hastings Entertainment uniform program consists of waffle knit shirts, aprons, hats and outerwear for the floor staff and baristas. An affordable green textured fabric with an upscale look and feel was selected for the knit shirt for the leading multimedia retailer’s program. Superior Uniform Group also provides monogrammed fleece blankets and jackets that are used as employee incentives. The overall look is based on Hasting’s brand concept of Discovering your Entertainment in a contemporary way.
Hastings Entertainment, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used books, videos, video games and CDs, and trends and consumer electronics merchandise, with the rental of videos and video games in a superstore format. Hastings also operate http://www.goHastings.com, an e-commerce Internet Web site that makes available to their customers new and used entertainment products and unique, contemporary gifts and toys.
North American Association of Uniform Manufacturers & Distributors (NAUMD) has served as the voice of the uniform and image apparel industries since 1933. Its 500+ members include manufacturers, designers, producers, and retailers of uniforms, as well as those who produce products and services for the industry at large.
About Superior Uniform Group
Superior Uniform Group, Inc. (NASDAQ: SGC), established in 1920, is one of America's foremost providers of fine uniforms and image apparel. Headquartered in Seminole, Fla., Superior Uniform Group manages award-winning uniform apparel programs for major corporations nationwide. Leaders in innovative uniform program design, global manufacturing and state-of-the-art distribution, Superior Uniform Group helps companies achieve a professional appearance and communicate their brands—particularly those in the healthcare, hospitality, food service, retail and private security industries. The company’s commitment to service, technology, quality and value-added benefits, as well as its financial strength and resources, support customers’ diverse needs while embracing a "Customer 1st, Every Time!" philosophy and culture. Superior Uniform Group is the parent company to The Office Gurus® and everyBODY media®. For more information, call (800) 727-8643 or visit http://www.superioruniformgroup.com.