Professional Organization Hosts Innovation Conference in Raleigh, Friday April 20th, 2012

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The Carolinas Chapter of PDMA (Product Development and Management Association) will host its third annual Innovate Carolina Conference at the Long View Center on Moore Square in downtown Raleigh NC on Friday, April 20th, 2012. The conference begins at 8:30a.m. and ends at 5:00p.m.

Innovate Carolina Conference Banner

"Increasingly, we're all working within a set of constraints, be it financial constraints, geopolitical constraints and so on."
Iain Gray, VP Global Services, Red Hat

As the economic downturn continues, many organizations are realizing that they must innovate, but the barriers and constraints are large. The focus of the 2012 Innovate Carolina Conference is Innovating in Tough Times: Practical Ways for Innovating when Budgets are Tight and Resources are Limited.

The innovation conference features keynote speaker and author of the #1 innovation and creativity book of 2011: Best Practices are Stupid, Stephen Shapiro. North and South Carolina based companies and organizations scheduled to share their experience, tools and lessons learned include Red Hat, Burt’s Bees, Bank of America, Elster Solutions, Gilero, Milliken, Britax, NetApp, Sealed Air, the NC Department of Commerce, the Center for Creative Leadership and Novant.

2012 is the first year that the conference will be held in Raleigh, NC following 2011 and 2010 successes at UNC-Charlotte and UNC Chapel Hill’s Kenan Flagler School of Business, respectively. “We look forward to hosting this year’s event in Raleigh as the city emerges as a leader in innovation,” says PDMA Carolinas president Jeffrey Phillips. The conference includes ample time for networking with a variety of industry professionals, as well as conference speakers and sponsors.

The conference targets managers and executives responsible for organic growth including innovation, product development and marketing leaders, as well as entrepreneurs interested in collaboration with larger companies. Registration has been open since mid-February.

The Conference will also feature a Student Competition, in which undergraduate and graduate student teams submit an innovative product or service idea. The winning teams will present their ideas and will be awarded a cash prize. The deadline for students to submit their project in the competition is April 1, 2012.
The conference is open to the public. Preregistration is required. Early bird registration applies until March 30.

For more information, visit For social media communication before and during the conference, PDMA will be using the @PDMA_Carolinas Twitter handle with hashtag #InnovateCarolinas2012.

Parties with interest in sponsorship should email carolinaschapter(at)pdma(dot)org.

About PDMA: The Product Development and Management Association (PDMA) is the premier global advocate for the profession of product and service development and innovation. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product, and service, development and management. The Carolinas Chapter serves individual and corporate members across North and South Carolina.

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