Study Shows Women Change Hairstyle 30 Times During Lifetime – Now ColourB4 Makes it Even Easier

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A new study claims women change hairstyle 30 times during their lifetime. ColourB4 says its new hair dye remover makes it even easier to change hair colour.

Colour B4 contains no bleach or ammonia, and is MediChem International’s best-selling product

A recent study by health retailer Superdrug has found the average woman changes hairstyle 30 times in her life – including getting new hair cuts and new hair colours.

From those questioned, on average, women said they changed both their hair cut and colour every 15 months.

Many respondents said their hairstyle changes were often inspired by celebrities and trends.

For fashion-conscious women, that could mean having to change hair colour quickly, from rich brunette to playful blonde, or face the horror of being seen as ‘so last season’.

As anyone who has used hair dye will attest to, it’s not that easy to quickly swap your hair colour.

Traditionally, the problem has been simple: despite hair dye being used since Egyptian times, no products were available to effectively remove the colour again.

Now, a revolutionary new product called ColourB4 aims to take the hassle out of hair colouring – which is ideal for those fashionable hair chameleons who love making a quick change to their hairstyle.

Colour B4 is MediChem International’s best-selling product. It was the first home hair colour remover available on the UK market, and remains the most-reviewed product on

How Colour B4 can aid your hair colour change:

  •     Colour B4 contains no bleach or ammonia. It works by shrinking the hair dye molecules on hair strands, which can then be washed way to remove the colour. An after-treatment ‘buffer’ means hair can be re-coloured immediately. And as there’s no bleach or ammonia, hair stays soft and in great condition. ColourB4 is ideal for creating a natural base to start colouring from.
  •     ColourB4 can also help rescue hair dye disasters. If colouring goes wrong, Colour B4 can be used to start again by returning hair to its natural colour.

Colour B4 is available at Superdrug, Boots, and other leading beauty retailers.

For more information, visit, follow @ColourB4 on Twitter, or ‘like’ Colour B4 on Facebook.

About Colour B4:

Press samples of Colour B4 hair colour remover are available for testing. For samples, information, images or case studies, please contact Victoria on 01628 526208, or email

About MediChem International:

MediChem International is an ISO 9001:2000 company; started by Tom Allsworth in 1992. MediChem is an approved supplier and EDI compliant to all the major UK retailers, including Boots, Superdrug, Tesco, Sainsbury’s, Waitrose, Asda and Morrisons.

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