Family Video Announces Round It Up for Lymphoma Campaign

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New Philanthropic Program to Raise Funds for the Lymphoma Research Foundation

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The funds generated through Round it Up for Lymphoma will directly support [LRF's] mission, to eradicate lymphoma.

Family Video and the Lymphoma Research Foundation (LRF), the nation’s largest non-profit organization devoted exclusively to funding lymphoma research and to serving those touched by the disease, have joined together to support lymphoma research through a new cause marketing campaign. Round It Up for Lymphoma will launch March 15 in Family Video stores nationwide, encouraging customers to donate to the Foundation’s innovative research program.

“We are grateful for this unique opportunity and partnership with Family Video,” said Diane Blum, LRF Chief Executive Officer. “The funds generated through Round It Up for Lymphoma will directly support our mission, to eradicate lymphoma.”

Lymphoma – the most common type of blood cancer – comprises more than 67 subtypes of two related cancers that affect the lymphatic system, Hodgkin lymphoma and non-Hodgkin lymphoma. According to the Lymphoma Research Foundation approximately 79,000 Americans will receive a lymphoma diagnosis in 2012; more than half a million Americans are currently living with some form of the disease.

This partnership marks the first time Family Video has aligned with a non-profit organization, demonstrating its commitment to community partnerships and social responsibility. Round It Up for Lymphoma will offer Family Video customers the opportunity to support cancer research by rounding up their purchases to the nearest dollar. One hundred percent of the proceeds raised through Round It Up for Lymphoma will be used to fund research projects that offer the greatest potential to advance the field of lymphoma research and the discovery of new treatments.

“This is the first cause marketing initiative Family Video has ever launched,” said Family Video CEO Keith Hoogland. “We are proud to partner with the Lymphoma Research Foundation and support its work to find a cure for this disease, which affects hundreds of thousands of Americans.”

About Family Video
Family Video is the largest privately-owned movie and game rentailer in the United States, operating more than 735 stores in 19 states. The company has developed more than 600 retail strip centers and counts Fortune 500 companies as well as local and community retailers among their tenants. For additional information on Family Video, or to find a list of store locations, visit familyvideo.com.

About the Lymphoma Research Foundation
The Lymphoma Research Foundation (LRF) is the nation's largest non-profit lymphoma organization devoted exclusively to funding innovative research and providing people with lymphoma and healthcare professionals with critical information on the disease. To date, LRF has awarded more than $47 million in lymphoma-specific research. For additional information on LRF’s programs and services, visit lymphoma.org.

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Peggy Ann Torney
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