Congratulations to everyone who made this possible.
Lewisville, TX (PRWEB) March 15, 2012
Universal Display & Fixtures Company (Universal Display), a leader in innovative in-store retail merchandising displays for over 50 years, took home a gold award at the 54th annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2012 in Las Vegas for their Tuftex Color Coordinates Display produced for Tuftex of California/Shaw Industries. Nearly 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year’s competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.
Universal Display proved their attention to detail with their award winning answer to the Tuftex brief: to create a unique display that would enable customers to make a simple experience in selecting a carpet for their home. "We wanted it to be a selling system," said Bob Burton, Tuftex vice president of marketing."The system attracts consumers with an impressive presence, complete with high-end finishes like molding and lighting, and makes it easy for retail sales professionals to up-sell the consumer," he explained. Universal Display designer, Peter Crum, says “It has been very successful as a display with a sales increase of 52%. It has been well received by the sales staff at Tuftex and by their customers”.
About Universal Display & Fixtures Company
Celebrating its 50th Anniversary in business, Universal Display & Fixtures Company is a leader in the retail and merchandising display industry. Our commitment to creating and delivering the most effective solutions for our customers by designing and manufacturing displays and fixtures that build and expand brands at the retail level and point of sale has resulted in 11 Outstanding Merchandising Awards from the Global Association for Marketing at Retail (POPAI). We have been twice named Supplier of the Year by Frito-Lay, and have been awarded two Design of the Times Awards for Frito-Lay and Gatorade merchandising programs.
Universal Display & Fixture Company is a privately held Minority Business Enterprise (MBE) with primary manufacturing and logistics operations located in Lewisville and Coppell Texas. With 2 campuses and over 100 employees in the North DFW Metroplex, Universal Display is a large and active member of the north Metroplex economy and community. We are proud of our team and work daily to apply our collective talents and skills to delivering the best products and most productive experiences for all of our customers.