Anyone interested in how newsrooms organize, work, and take advantage of technology to improve their coverage of breaking news and planned events, while growing their audience and better monetizing the content they create, will want to attend.
Pasadena, Calif. (PRWEB) March 12, 2012
Perfect Market, a leading provider of traffic and content optimization solutions for web publishers, announced today that Chief Revenue Officer Tim Ruder will speak at the SXSW Interactive Conference on Monday, March 12, in Austin, Texas. Ruder will be on a panel of experts assembled to discuss how news organizations can prepare their reporters, technology infrastructure, and social feedback loops for major news events. Joining Ruder on the panel will be Eleanor Hong, Senior Manager at WatchESPN, Meredith Artley, Vice President and Managing Editor of CNN Digital, Joel Abrams, Senior Product Manager for Social Media and Search at the Boston Globe/Boston.com, and Sheigh Crabtree, Executive Editor at UberMedia.
“SXSW brings together the best and brightest minds in emerging technology and allows us to share ideas on the future of our industry," said Ruder. "With Meredith, Joel, Sheigh and Eleanor, our panel, ‘3-2-1 Publish,’ represents many years of experience with many of the best brands in digital news. Anyone interested in how newsrooms organize, work, and take advantage of technology to improve their coverage of breaking news and planned events, while growing their audience and better monetizing the content they create, will want to attend.”
The panel, “3-2-1 Publish: Prepping the News Room for D-Day,” will be held from 12:30-1:30 on Monday, March 12, at Sheraton Austin. For more information visit http://schedule.sxsw.com/2012/events/event_IAP10180.
About Perfect Market
Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times, The San Francisco Chronicle, and The Chicago Tribune. Their semantic technology, smart SEO, customizable template design, and multivariate a/b testing framework, enable Perfect Market to deliver the right content in the right format, to the right user, with the right relevancy for their partners. These practices have led to significant increases in user engagement (more time on site and page views per visit), traffic (new visits), and revenue (higher click-thru rates on CPC ads due to relevancy, placement, and formatting).
About SXSW Interactive
The 19th annual SXSW Interactive festival will take place March 9-13, 2012 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Source: http://sxsw.com/interactive/about