Telematics Update’s Human Machine Interface Report 2012 Edition

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Research for Telematics Update’s latest Human Machine Interface Report has uncovered that real time traffic news, navigation and speed camera warnings are the top three types of in-car apps downloaded by drivers.

With the advent of smartphones and apps, consumers are demanding more and more in-car content, so finds the Telematics Update HMI Report 2012.

As a result, telematics companies are under pressure to provide unique connectivity and design solutions that provide value to the automaker and the consumer if they are to remain buoyant in the automotive industry.

To add to this challenge, the Government’s strict safety and driver distraction regulations must be adhered to by automakers and tier 1 manufacturers alike if they are to capitalize on the growing demand for in-car connectivity.

In the US, in 2010 alone there were 3000 deaths due to distracted drivers (Telematics Update’s Human Machine Interface Report 2012 Edition) making car manufacturers a likely target for litigation.

To aid the difficult task of providing both safe and attractive in-car content, Telematics Update has compiled a new edition of the Human Machine Interface Report with in-depth analysis of the following topics:

  •     HMI Market Forecasts to 2016: HMI growth in the luxury, mid-size and small car segments to help you plan for product developments and expansion
  •     Leading OEMs Dos & Don’ts: Find out how Audi, Lexus and Ford have successfully taken their HMI strategies from design to implementation and the lessons they learnt
  •     Enhance User Experience Through User Interface (UI): Find out what OEMs and suppliers believe are the winning methods for a superior HMI
  •     Mitigating Driver Distraction: Discover different approaches to bringing new features into the car whilst mitigating driver distraction and the implications for your business
  •     Regulatory Trends: Find out how the drive for safety could bring about new legislation and what you can do to adapt and thrive in this changing environment
  •     HMI and Connected Car Technology Roadmap: Identify the trends for the adoption of advanced in-car features that will revolutionize the automotive industry

The report was written by David McNamara, former Advanced Infotainment Systems Manager at Ford, who has more than 30 years of experience in this field.
To supplement this experience, Telematics Update conducted an industry wide survey and primary interviews with in-car infotainment thought-leaders including automakers such as Ford, Toyota and Honda, and tier 1 suppliers such as QNX, Delphi and Garmin amongst others.

This has uncovered otherwise unreachable statistics, graphs and figures that identify what consumers want and how to give it to them.

For example, Telematics Update has revealed that 70% of survey respondents think that Apple products deliver the best user experience; largely due to the way their product works seamlessly.

Companies must learn how to create a safe and engaging HMI experience ‘seamlessly’ if they are to stay ahead of market competition.

Telematics Update’s new Human Machine Interface Report 2012 Edition gives an update on the complexities of HMI business models, the legislative landscape and market forecasts with a clear aim:

To develop a lucrative business model for the connected car equipped for future applications and market growth.

For more information visit:

Or contact:

Charlotte Wright
Marketing Manager
Telematics Update
+ 44 (0) 207 375 7517 / 1 800 814 3459 ext. 7517

About Telematics Update:

Telematics Update is the reference point for automotive telematics, mobile and web industries and a cornerstone for communications within the industry. We aim to provide you with industry focused news, events, reports, updates and information. Working with you, we are the hub of the automotive, mobile and web community enabling dialogue throughout the industry and driving telematics forward.

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Charlotte Wright
Telematics Update
+ 44 (0) 207 375 7517
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