Truaxis CEO Schwark Satyavolu to Speak at BAI Payments Connect 2012

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Addressing the Future of Rewards in Mobile Banking

(PRWEB) March 13, 2012 -- Today, at the BAI Payments Connect 2012 conference in Las Vegas, Schwark Satyavolu, co-founder and CEO of Truaxis, will speak about driving loyalty and share of wallet through technology and data on a panel entitled “Rewards in a Mobile Banking Environment.” Satyavolu will discuss the opportunity for mobile banking to offer value-add benefits to drive customer engagement and loyalty. He will draw examples from Truaxis’ award-winning StatementRewards technology, which uses an advanced patent-pending algorithm to deliver customized merchant deals to bank cardholders directly within their online bank statements and mobile devices.

This panel will be moderated by Jim Marous, Senior Director of Marketing at Harland Clarke, and is also comprised of:

  •     Tom Beecher, CEO, Cartera Commerce,
  •     Rob Heiser, President and CEO, Segmint, and
  •     Rod Witmond, Senior Vice President of Product Management & Marketing, Cardlytics.

BAI Payments Connect provides financial institutions with insights into how both maturing and emerging payment strategies can increase revenue and efficiency in the changing environment. BAI Payments Connect takes place from March 12 - 14th at The Mirage in Las Vegas.

Schwark Satyavolu frequently speaks about the innovations in financial technologies, data analysis and retail marketing. He is the co-founder and CEO of Truaxis, a provider of tailored, in-statement rewards and other data-driven personalization services. Satyavolu has decades of experience using technology to solve real-world problems and has co-founded two companies based on this concept. Prior to co-founding Truaxis, Satyavolu co-founded Yodlee and served a variety of functions, including CTO. Schwark also previously worked at Microsoft and served as an entrepreneur in-residence with Bessemer Venture Partners.

About Truaxis
Truaxis (formerly known as BillShrink), the company behind StatementRewards and BillShrink.com, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Launched in October 2010, Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis’ award-winning technologies have been recognized twice by Finovate as a “Best in Show” and have received accolades from The New York Times, American Banker, Consumer Reports, Forbes, The Today Show, CNN, FOX, ABC and CBS, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit http://www.truaxis.com.

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