CableFAX Webinar: 4 Experts to Present on Social TV

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This exclusive webinar, “Monetizing Social TV: Bolstering Returns in Real Time,” targets cable industry professionals in programming, distribution, operations, product strategy and beyond.


CableFAX has scheduled a webinar on: Wednesday, March 28, 2012 * 1:00 – 3:30 PM EDT, to help uncover new revenue opportunities emerging from Social TV.

“Monetizing Social TV: Bolstering Returns in Real Time” will examine the live viewing experience as a powerful nexus for content on mobile devices, tablet apps and even the TV itself.

Speakers include:

Rahul Aggarwal, CEO, Arktan    
Jennifer Kavanagh, SVP, Digital - Oxygen Media    
Jeffrey G. Weber - VP, Video Products - AT&T
Gayle Weiswasser - VP, Social Media - Discovery Communications    
For complete bios, click here.

Linear television officially has a social life, and a robust one at that. Viewers are simultaneously tuning in to their favorite shows and turning on their social networking medium of choice – without dropping out of either platform. Is your company’s cable content optimized for dual-screen viewing? What are the best ways to generate social buzz for your brand across multiple screens for real-time profits? How can tight social media integration make a difference for improving ratings and pushing fan interaction to the next level?

The 90-minute presentation will provide strategies on how to:

-- Optimize your content for social consumption
-- Identify which programming is most likely to generate buzz on the top social media platforms.
-- Generate viewer stickiness via cross-platform outreach
-- Assess the current tools available to create the optimal second-screen experience
-- Determine how to layer content with interactive opportunities without compromising the core linear experience
-- Monetize new and existing advertising integrations across multiple media outlets
-- Measure the ROI of your social programming efforts
-- And much, much more…

Following the presentation will be an interactive 10-15 minute question-and-answer session addressing relevant topics.

Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. To register today, visit:

About CableFAX
CableFAX is the most trusted brand in the industry, providing cable executives with the most original, comprehensive and insightful overview of the latest industry news and strategic initiatives. CableFAX offerings include a wide range of resources for cable professionals, including CableFAX Daily, CableFAX: The Magazine, award programs and networking events such as the upcoming CableFAXIES, Sales Executive of the Year and Sweet 16 Awards. For more information, visit


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Barbara J. Bauer

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Barbara J. Bauer
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