Nueva Cocina Contest Seeks Stores of Sacrifice; All-Natural Latin Food Brand Offers Free Giveaways and Grand Prize Package for Winning Entry

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In honor of Lent, Nueva Cocina Foods wants to know "what is the hardest thing you ever gave up and why?” Enter on the Nueva Cocina blog or Facebook page, or tweet with the hashtag #IgaveItUp and receive one free Taco Fresco Seasoning packet. The grand prize winner gets a $150 American Express Gift Card and a year’s supply of Nueva Cocina.

Win a free packet of Taco Seasoning just for entering

Right now, Christians from around the world are in a period known as Lent, whereby observers commit to fasting or giving up something that they love until Easter. Catholic, Baptist, Jewish, Muslim, Agnostic or anything in between, everyone has given up something at some point in their life. So Nueva Cocina Foods, the nation’s first line of all-natural and easy-to-make Latin soups, seasonings and rice mixes, is running a contest and wants to know, “What is the hardest thing you ever gave up and why?”

So whether one has sacrificed something for religious reasons, health reasons, romantic reasons, or just because, from now until Easter, consumers can tell their tale on the Nueva Cocina blog, Nueva Cocina Facebook page, or tweet to the hashtag #IgaveItUp. Everyone who participates will receive one free Taco Fresco seasonings packet. A grand prize winner will win a $150 American Express Gift Card and a year’s supply of Nueva Cocina. Three additional participants will be awarded Nueva Cocina Tool Kits, which contain a set of bamboo kitchen utensils and an array of product samples. Winners will be chosen at random, so the more times someone enters, the better chance they have of winning.

More about Nueva Cocina
When Celeste De Armas and Corina Mascaro met at college they discovered several things they had in common. Both women were born in Cuba, and both missed the delicious home cooked Latin meals they grew-up on. They also shared a concern about the “freshman 15” weight gain, so Celeste and Corina started paying more attention to what they were eating and changed their diets to include healthier fare. Little did they know that more than twenty years later, they would launch Nueva Cocina Foods.

Nueva Cocina is the new way to cook Latin™. This all-natural product line contains the premium ingredients needed in just one box to create flavorful recipes from Latin America and the Caribbean. With an assortment of 18 different soups, seasonings and rice mixes, the brand is a favorite of people who don’t eat gluten (16 of the 18 products are gluten-free) and of vegetarians (14 of the 18 products are meatless). With Nueva Cocina, everyone can cook or simply enjoy Latin food.

AWARDS:
•SOFI SILVER FINALIST awarded to (New) Latin Lentil and (New) White Bean Soup mixes in 2011
•BEST LATIN/SPANISH RICE awarded by the Real Simple magazine in 2008
•BEST NEW PRODUCT INTRODUCTION awarded by Progressive Grocer magazine in 2005
•BEST NEW ETHNIC FOOD awarded by the Food and Beverage Show of the Americas trade show in Miami, Florida in 2005

PRODUCTS:
Latin Rice Mixes– Coconut Raisin Rice Mix, Coconut Raisin Brown Rice Mix, Mexican Style Rice Mix, Red Bean Rice Mix, Black Bean Rice Mix, Chicken Rice Mix, Seafood Rice Mix
Latin Seasonings – Taco Fresco, Picadillo, Chipotle Taco
Latin Soup Mixes – Latin Lentil Soup, White Bean Soup, Cuban Black Bean Soup, Chipotle Black Bean Soup, Tortilla Soup with Cilantro, Pumpkin Soup, Corn Soup with Green Chiles, Red Bean Soup

For more information, contact Deborah Straus at dstraus(at)nuevacocina(dot)com or 917/658-6933

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Deborah Straus

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