Sports a New “Health Nut” Logo; Sights Set on Expansion and Umbrella Branding

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After an incredibly successful launch, the owners of kick it into high gear with new logo development and much more. logo

New Logo from!

reminiscent of the ‘Health Nuts’ one commonly sees when walking by a yoga class letting out.

It didn’t take long for Internet Entrepreneurs Jacob King and Joseph Borowy to spot gold with their latest project, According to Co-founders King and Borowy, the site has performed brilliantly so far in 2012, generating over $50,000 in online sales in the year’s first two months.

But the unprecedented success this early on isn’t the only thing that’s got these Co-founders excited.

On February 28, the site released its new and improved logo, featuring a character that’s being called the “Health Nut,” according to King.

“Joe and I are so excited to see this site come to early fruition, and we decided to really cap it off by opening a contest for logo design concepts,” says King. “It really turned into something that was far beyond our expectations. We got connected with a really talented designer in the UK. She was really able to hone-in on exactly what we wanted. And what we ended up with is something really special—a logo that both captures the essence of our coupon website and provides a sense of warmth and charm to the visitor,” adds King.

Co-founder Borowy is the more self-pronounced health nut of the two, and says that the particular logo they ended up choosing out of the more than 6 dozen submissions “just hit the spot.”

“When we were sorting through all of the submissions, there was one designer who had designs that really stood out,” says Borowy. “They weren’t exactly what we wanted, but we liked the concepts…especially one that included a personified peanut dressed for Yoga. We really liked the appeal of the nut, but wanted something more ‘zen.’ So we had her make some revisions until it was just right.”

“With the final version we felt our character is reminiscent of the ‘Health Nuts’ one commonly sees when walking by a yoga class letting out,” adds Borowy. “Two things that always stick out in that scene are rolled up yoga mats and skinny-topped stainless steel water bottles. Jake and I both saw this look in a logo and we instantly knew it was the one.”

While the Co-founders aren’t willing to spill the beans on future plans for the brand, they both suggested that they’re aiming to create an umbrella brand of “NutCoupons” sites in a variety of niches. They see the niche-focused approach as a practical way to differentiate their brand from dozens of other coupon sites.

While they’re currently focused on the growth of, they warmly take a moment to celebrate their accomplishments thus far, and salute their logo that embodies the spirit of their future as a brand.

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Joe Borowy and Jacob King met in their second year of college and soon found a common love for entrepreneurship along with Internet marketing. Shortly after their friendship began, they joined forces as study partners in business calculus class and competed for the top two grades in the class. Realizing that they both possessed a relentless drive towards success in business or with almost any goal that they set their sights on, then a thriving business partnership was formed. Its been a wild ride ever since, and they look forward to an increasingly bright future.

Joe Borowy and Jacob King
Skype +1 516 734 6037

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