Applebee's Partners with Transaction Wireless to Make March Madness More Fun through its Facebook ‘Catch the Game’ Invite App

Share Article

Transaction Wireless to provide the personalized digital gift card engine for sports fans to plan, invite and treat friends to their next big game day event at any Applebee’s restaurant.

News Image

Transaction Wireless provides the personalized digital gift card engine for Applebee’s Facebook party planning application

The personalized digital gift card component from Transaction Wireless gives everyone an added fun and unique way to share the game day spirit!

Transaction Wireless, the leading provider of digital gift card solutions, today announces that Applebee’s, the world's largest casual dining chain, expanded its offering with the Transaction Wireless platform to provide its sports fans with personalized digital gift cards as part of its “Catch the Game” invite application on Facebook.

Applebee’s “Catch the Game” Facebook application will be available just in time for the start of the NCAA basketball series also known as March Madness. Basketball fans can visit the Applebee’s Facebook page and are able to schedule a viewing party at any Applebee's location of their choice to invite family and friends to attend.

The host and any attendees are prompted to purchase a digital gift card as part of the invite. As guests RSVP for a game-viewing event, they will be prompted to purchase a digital gift card that can be personalized with an image, text and audio message for the host, guests or anyone else. Even guests that are not able to attend can join in on the fun. After selecting “Not Attending” to the invite, invitees have the option to send an Applebee’s gift card with a custom message such as, “First round of appetizers are on me!” for their friends to enjoy.

“Our ‘Catch the Game’ Facebook application is an easy and enjoyable way to bring family and friends together to celebrate any game day at their local Applebee’s,” said Bridget Moen, Director, Gift Cards, Applebee's Services, Inc. “The personalized digital gift card component from Transaction Wireless gives everyone an added fun and unique way to share the game day spirit!”

“We’re pleased to be working with Applebee’s to offer its sports fans the convenience to plan, invite and share the fun of the upcoming basketball season through its ‘Catch the Game’ Facebook app,” said Tom Niedbalski, Senior Vice President of Business Development for Transaction Wireless. “What better way to cheer on your favorite team than with an Applebee’s digital gift card that is simple to use, customize, redeem and track—to get any game day party started!”

About Applebee's
Applebee's ( is the world's largest casual dining chain, with approximately 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Kansas City, Mo., Applebee's takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee's Neighborhood Grill & Bar(R) is a DineEquity, Inc. brand, and is franchised and operated by Applebee's Services, Inc. and its affiliates.

About Transaction Wireless
Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 100 brands to offers the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Domino’s Pizza, Groupon,, Red Robin, Sport Chalet, and more. For more information visit:

© 2011 Transaction Wireless. All rights reserved. Facebook is a registered trademark of Facebook Inc.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Esther Burciaga
Visit website