Changes to the Tablet Market to Blur Line between Tablets and Notebooks, According to NPD Connected Intelligence Research

Share Article

Reflecting shifts in both the competitive landscape and consumer demand, the tablet market is poised to accommodate new form factors and accessory options that will bring these devices closer to the capabilities of notebooks.

News Image
"PC vendors must balance the opportunity to sell an integrated Windows 8 device that can potentially operate in both tablet and clamshell form factors with the opportunity to sell secondary companion tablet devices that may be smaller and less expensive"

Reflecting shifts in both the competitive landscape and consumer demand, the tablet market is poised to accommodate new form factors and accessory options that will bring these devices closer to the capabilities of notebooks, according to a new report from The NPD Group’s Connected Intelligence®. The report, Tablets: Resizing the Smartphone, Redefining the Notebook, examines the impact of upcoming competitors to Apple’s iPad (including Android 4.0 and Windows 8), competition versus ultrabooks, accessory options, and implications of the growing tablet market for wireless carriers, cable operators, and content providers.

While the introduction of Windows 8 tablets later in 2012 will not steal significant share from the notebook market, it will be a strong factor behind the blurring of PCs and tablets. Many Windows 8 tablets stand to have larger screen sizes and more advanced configurations, but they will, most importantly, have the ability to function as a full PC, causing PC vendors to rethink some marketing and sales strategies.

“PC vendors must balance the opportunity to sell an integrated Windows 8 device that can potentially operate in both tablet and clamshell form factors with the opportunity to sell secondary companion tablet devices that may be smaller and less expensive,” said Ross Rubin, executive director of NPD Connected Intelligence. “Among consumers who are looking to purchase a new tablet, screen size and keyboards, two main components of a PC, are important characteristics for these future purchases.”

According to the report, 40 percent of tablet purchase intenders who have a screen size in mind would prefer a screen smaller than 10 inches. Access to a physical keyboard is desired by 40 percent of consumers who plan to purchase a tablet. Of that 40 percent, most prefer an integrated keyboard over a detachable or docking keyboard.

“The lack of a keyboard has been a defining characteristic of most tablets on the market,” said Rubin. “However, access to a keyboard is the most popular reason why consumers who own both a tablet and a notebook use their notebook for tasks such as Web access and personal productivity. As tablets expand from content consumption to content creation, consumers are seeking a broader array of input options and screen sizes.”

About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

FOR MORE INFORMATION:
Sarah Bogaty
+1 516 625 2357
sarah(dot)bogaty(at)npd(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Bogaty
Visit website