Boston Market Expands Online Gift Card Program with Transaction Wireless

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Transaction Wireless powers online gift card storefront on to deliver personalized eGift and traditional plastic gift cards via email, mobile and mail.

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We selected Transaction Wireless as our gift card program partner because its platform provides our consumers with the best and most fun way to share the gift of delicious home style meals from Boston Market with friends and family.

Transaction Wireless, the leading provider of digital gift card solutions, today announced that Boston Market has chosen Transaction Wireless to expand its online gift card program to provide personalized eGift and traditional plastic cards for purchase anytime online and can be redeemed at any restaurant location. Transaction Wireless will power the online storefront to create and deliver gift cards via email, mobile and mail.

Boston Market customers can visit the company’s website and select and personalize an eGift or traditional plastic gift card at any time from the same online storefront. Traditional plastic gift cards can be personalized by text and delivered via standard or expedited mail. Due to their digital nature, eGift cards can be made special with a personal uploaded photo and recorded voice message and the text message can be posted on Facebook for friends to see. Further, eGift cards givers have the perfect last minute gift because they can schedule the exact time and date for delivery to be made by email or mobile. As an added convenience, both eGift and traditional plastic card recipients are able to easily check any remaining gift card balances at any time online through the storefront or on mobile.

“We selected Transaction Wireless as our gift card program partner because its platform provides our consumers with the best and most fun way to share the gift of delicious home style meals from Boston Market with friends and family,” said Greg Uhing, Senior Vice President of Boston Market. “Like our restaurants, we wanted a gift card store that was convenient to use and that delivers the same exceptional service that our consumers are accustomed to at our in-store locations.”

“Boston Market is ahead of the pack in offering its customers a fast and easy way to purchase both eGift and traditional plastic cards with a click of the mouse while enabling new delivery types such as email and mobile, and incorporating social media to post on Facebook,” said Tom Niedbalski, Senior Vice President of Business Development for Transaction Wireless. “It is our great pleasure to work together with Boston Market and create an online gift card storefront that delivers both joy and value to customers.”

About Boston Market
Boston Market Corporation, headquartered in Golden, Colorado, has given time back to busy families and individuals for more than 25 years with quality, home style meals at a convenient value in more than 480 nationwide locations. A staple on dinner tables, Boston Market prepares its fresh, never-frozen all natural chicken in signature rotisserie ovens and features an extensive selection of gourmet sides. In 2011, the company completed updates to locations across the country, adding new healthier menu items and enhancing the dine-in experience.

As one of the country's largest providers of catering services, Boston Market offers convenient, same‐day orders and delivery for corporate and personal events of all sizes. Boston Market has been featured in numerous publications, including Men’s Health’s “Eat This, Not That,” Cooking Light Magazine, Working Mother Magazine and most recently on an episode of Anderson, a nationally syndicated television show hosted by Anderson Cooper.

For more information, visit the company's website at

About Transaction Wireless
Since 2006, Transaction Wireless has been dedicated to helping retailers and partners transform their traditional gift card business to meet the ever-changing demands of today’s digital consumer. Transaction Wireless has worked with over 100 brands to offer the most innovative, versatile PCI Level 1 compliant B2C and B2B gift card and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. Transaction Wireless’ patented platform enables retailers to easily connect and intelligently engage with consumers through multiple channels, such as online, mobile, social, and more, all while providing the best in security, privacy, and customer support. Transaction Wireless is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Buffalo Wild Wings, California Pizza Kitchen, Domino’s Pizza, Groupon,, Red Robin, Sport Chalet, and more.

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Esther Burciaga
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