ATLANTA (PRWEB) March 13, 2012
The List, the leading online business intelligence and sales lead generation resource for those in the marketing services and media industries, is a finalist in the Paid Search/PPC category for best paid search campaign incorporating innovative pay-per-click techniques to improve campaign results at the 2012 AMY Awards.
Presented by the Atlanta chapter of the American Marketing Association (AMA), the AMY Awards celebrates innovative campaigns, memorable creative and exceptional results on behalf of agencies and their corporate liaisons. As presiding strategic partner to search engine marketing agency, Prominent Placement, The List oversaw keyword strategy, ad copy enhancement and retargeting campaigns while working with Prominent Placement to reduce annual paid search spend by 56% and drive the cost per conversion down 73% compared to the previous year.
“As a new business partner to marketing services and media agencies of all disciplines, The List strives to deliver compelling content, accurate contact information and relevant insight to our clients. We’re not a mass, web-crawled or user generated database that appeals to all verticals which is exactly why we remain relevant to the advertising and media industries,” says David Currie, Chief Marketing Officer of The List. “The restructuring of our paid search program in 2011 aligned with our marketing messaging and target audience goals and, in turn, attracted like visitors – business development executives looking for accurate sales intelligence, prospect contact information and insight for advertisers and brands across North America.”
The 55th annual Atlanta Marketer of the Year Awards will be held March 29th, 2012 at the fabulous Fox Theater.
About The List
As a new business intelligence and lead generation resource for business development professionals, The List (http://www.thelistinc.com) provides access to more than 110,000 highly targeted corporate marketing, advertising, brand, sponsorship, and media decision makers in North America. The List Online is the largest and most accurate database of advertising brand decision makers and provides direct contact information, company profiles, media spend, agency relationships, company financials, and new business insights on all brands that spend significant dollars on paid media in the U.S. and Canada. To register for a free trial of The List Online, please visit http://www.thelistinc.com/trial.
About the AMY Awards
The AMY Awards recognize companies and individuals who’ve made their mark on the Atlanta marketing scene during the previous calendar year. Winners in each category will be honored with an AMY Awards Red Pencil. The Red Pencil is a symbol of the AMY Awards. It represents the refinement, reduction and resolve that inform the decisions marketing professional make throughout the creative process. AMY Award Red Pencils will be presented across 11 different marketing categories, representing 22 opportunities to win. Additionally, two “Marketer of the Year” Awards will be presented recognizing one agency and one corporate marketing individual for outstanding marketing achievement during the previous year.