TandemSeven Launches Persona Modeler® Software Offering

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Breakthrough Web-based toolset enables user experience professionals to unleash the power of personas across the organization, allowing stakeholders to focus on customers and users like never before.

TandemSeven, a consulting firm that creates compelling user experiences across platforms and channels, including portals, business applications, and mobile apps, today announced the release of its new Persona Modeler® software-as-a-service product at the Gartner Portals, Content and Collaboration Summit.

Persona Modeler is the first software tool built specifically for managing user research, persona design and creation, and collaboration. The Web-based toolset includes a rich repository for user research findings, including flexible templates and collaborative workflows. The tool allows users to easily produce and share research-driven personas in multiple high-impact formats. Persona Modeler's accompanying iPad app provides mobile visibility and access to personas—teams can collaborate with colleagues about key customers and users directly from the app.

"Consumer expectations have changed dramatically as a result of emerging technologies, including mobility and social media," said Ray Valdes, Research Vice President at Gartner. "Now, in both consumer and business environments, users expect a great experience, and understanding their needs is critical when developing digital touch points. When organizations can easily produce and share research-driven personas and share them across the organization, key stakeholders, including product development, marketing and IT, can focus more effectively on customer and user needs, ultimately creating a great user experience while reducing development cycle time and rework.”

“For the last ten years, we have seen how personas can positively influence the market success of any type of software application," said Frank Torbey, TandemSeven's CEO and founder. "We are excited to take user-centered design to the next level by offering Persona Modeler. Persona Modeler helps companies engage the right people in persona creation and more effectively manage their portfolio of personas and related research. And because Persona Modeler is software as a service, personas are easily accessible to stakeholders across the organization."

To learn more about TandemSeven's Persona Modeler product, visit http://www.personamodeler.com. For more information about TandemSeven’s professional services expertise, call 508-746-6116 or visit http://www.tandemseven.com.
TandemSeven and Persona Modeler are registered trademarks of TandemSeven, Inc.

About TandemSeven
TandemSeven creates compelling user experiences across platforms and channels, including portals, business applications, Websites, and mobile and tablet apps. The company was founded on the principle of design and technology working in tandem to create superior user experiences. For over ten years, TandemSeven has used its proven user-centered design and development methodology to help world-class organizations, including Bank of America Merrill Lynch, Bloomberg L.P., Campbell Soup Company, Citi, Experian, LeapFrog Enterprises, Orbitz Worldwide and Thomson CompuMark. The company is headquartered in the greater Boston area with offices across the United States.

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