ActiveConversion’s Spring Release Includes Microsoft Dynamics CRM Integration

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ActiveConversion adds Microsoft Dynamics CRM Integration to support new and existing customers to leverage the power of ActiveConversion within their CRM system.

Microsoft Dynamics CRM
Integrating ActiveConversion with Microsoft's Dynamics CRM was an easy choice for us, to help more of our customers get leads flowing directly into their CRM systems

ActiveConversion today announced the integration of Microsoft Dynamics CRM to its powerful lead generation and management system. ActiveConversion delivers sales enabling capabilities through automation rules and sophisticated lead development technology.

ActiveConversion’s integration with the online, internet facing and on premise deployments of Microsoft Dynamics CRM provides a seamless data integration, giving users the ability to manage their ActiveConversion generated sales leads inside Microsoft Dynamics CRM. ActiveConversion, through this integration, is providing their customers a fully managed solution with extended features installed directly into Microsoft Dynamics CRM.

ActiveConversion’s CRM integration primarily deals with identifying, capturing, pushing, and updating leads into the CRM system allowing sales immediate access to this information. Microsoft Dynamics integration makes it possible for sales to get the most accurate lead data from ActiveConversion inside their CRM. Best possible leads are determined via a scoring system based on lead activity and it helps sales determine the interest of each lead. Lead assignment is as easy as qualifying them as new contacts in Microsoft Dynamics CRM and assigning them. Sales representatives, who live in their CRM systems, can now see detailed lead web activity which helps them determine the level of interest the lead has and the right time to contact them. For a complete list of integration features, visit ActiveConversion website and view the integration partners page.

“For years, with our CRM integration, we have helped our customers utilize ActiveConversion generated leads effectively. Microsoft Dynamics CRM integration comes into effect as we grow our customer base to those who are Microsoft Dynamics CRM users, and are interested in using these systems to their full potential,” said Jeff Rouse, Vice President Development at ActiveConversion. “Integrating ActiveConversion with Microsoft's Dynamics CRM was an easy choice for us, to help more of our customers get leads flowing directly into their CRM systems.”

About ActiveConversion

ActiveConversion is a leader in marketing measurement, lead monitoring and management, and demand generation systems for companies with fewer than 1000 employees. It delivers its solutions through a Software-as-a-Service (SaaS) monthly subscription that is guaranteed to produce a continuous stream of interested sales leads with little or no marketing resources. For more information go to, or call 1-877-872-2-ROI (toll-free U.S. and Canada).

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Ritu Singh
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