ReviewPro Expands in North America and Announces Key Strategic Partnerships

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ReviewPro Extends Leadership Position Through New Collaborations with Cornell University, Hotwire Co-Founder Gregg Brockway & Industry Expert Daniel Edward Craig

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These exciting new partnerships validate our commitment to not only providing the best technological solution but also to work with the brightest minds in the hospitality industry.

ReviewPro, the world leader in online reputation and social media management in the hotel sector, announced a series of strategic partnerships and the expansion of its presence in North America. The company has grown its sales team and now has offices in both New York City and San Francisco.

ReviewPro provides analysis, customer intelligence, and competitive benchmarking through alerts, automated reporting and a user-friendly online solution that helps hotel professionals more effectively manage their entire organization. The company aggregates more than 100 million hotel reviews -- in 16 languages – from more than 90 Online Travel Agencies across the world. ReviewPro's Global Review IndexTM and Semantic Analysis helps both independent hotels and chains turn insight into action.

ReviewPro, the winner of the prestigious 2011 PhoCusWright Travel Innovation Award, continues its track record of innovation and providing the best end-to-end solution to its customers, and today announces collaborations with some of the hospitality industry’s top experts, including:

  •     The Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration named ReviewPro chief executive officer, RJ Friedlander, to its Advisory Board. CHR sponsors research designed to improve practices in the hospitality industry, and as a new partner, ReviewPro will support the CHR’s research initiatives, including identifying best practices for capitalizing on the impact of social media in the hospitality management.
  •     Gregg Brockway, the co-founder of Hotwire and co-founder and CEO of TripIt, has joined the company as a strategic advisor and is working closely with the executive team to execute on its growth strategy.
  •     Daniel Edward Craig, widely recognized in the hospitality industry as one of the foremost experts on hotel reputation management, will be collaborating with the ReviewPro team as an industry advisor on client engagement. Craig will be sharing his experience as a hotel general manager, author, and marketer with ReviewPro clients through videos, how-to guides, webinars, and training programs.

"These exciting new partnerships validate our commitment to not only providing the best technological solution but also to work with the brightest minds in the hospitality industry,” said RJ Friedlander, Chief Executive Officer of ReviewPro. “These collaborations address a critical market need for leveraging insights from social media across the organization and will give ReviewPro clients unparalleled support in meeting their online reputation management goals and enabling them to increase guest satisfaction and drive revenue growth.”

About ReviewPro
ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. The company provides the analysis, customer intelligence, competitive benchmarking and reporting needed to help hotel professionals more effectively manage their organization. ReviewPro aggregates more than 100 million hotel reviews -- in 16 languages – from more than 90 Online Travel Agencies across the world. ReviewPro's Global Review IndexTM and Semantic Analysis helps both independent hotels and chains turn insight into action.

Its Global Review Index™ (GRI), a general online reputation score for hospitality organizations, is fast becoming an industry standard. The GRI has been implemented by thousands of hotels as the key metric for tracking and managing operational and service excellence for General Managers on a property level as well as for benchmarking performance against direct competitors on a property, group, brand and chain level.

After quickly establishing itself at the leader in the European market, ReviewPro has recently expanded its sales effort to North America and is rapidly growing its presence in this key region through delivering measurable results and helping clients profit from the social web. In addition to independent hotels and hotel chains, the company also offers its solution to management companies and REITs. Current clients include Louvre Hotels Group, Meliá Hotels International, The Red Carnation Hotel Collection, Mammoth Mountain Resorts, The Roger Smith Hotel, Ace Hotel New York, Hotel Bel Air, The Beverly Hills Hotel and Montage Hotels. For more information, visit http://www.reviewpro.com.

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Danielle Adams
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