Calling All Winemakers: The New Sunset International Wine Competition is Open for Entries

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Sunset, the leading media brand of the Western lifestyle, launches its first full-medal competition, introducing Westerners to the best wines from the West and across the globe.

Introducing The Sunset International Wine Competition

We are excited to help winemakers from around the world introduce their wines to our millions of readers, who are undisputedly some of the most influential and enthusiastic wine drinkers in the country.

Winemakers from around the globe are invited to the enter the Sunset International Wine Competition, Sunset magazine’s first full-medal competition. The Sunset International Wine Competition has been designed by Sunset, the leading media brand of the Western lifestyle, to help its print and online audience of over 5.6 million consumers discover the best wines from around the world to fit their casual, adventurous lifestyles. Winemakers can enter now and find details and rules at sunset.com/siwc.

“Thanks to the wide reach of Sunset’s various media platforms as well as its stellar editorial reputation, Sunset influences a bigger concentration of wine drinkers in the U.S. than any other media outlet, by far,” said Barb Newton, president of Sunset Publishing. “We are excited to help winemakers from around the world introduce their wines to our millions of readers, who are undisputedly some of the most influential and enthusiastic wine drinkers in the country.”

Sunset’s 4.7 million print magazine readers will be introduced to the top award-winning wines from the competition in the pages of the magazine. Sunset will also publish all of the gold, silver, and bronze medal winners on its website Sunset.com, which gets 900,000 unique visitors per month. Winners will also be promoted through Sunset’s social media channels.

“We are very excited to introduce our first full-medal competition that builds on the six-year success of the invitational Sunset Western Wine Awards,” said Sara Schneider, Sunset’s wine editor and the competition’s honorary chair for journalist judges. “We are absolutely committed to creating a program with the highest possible integrity and are honored that such an esteemed group of wine professionals has joined the judging panel in this inaugural year.”

Commitment to Integrity: Judging and Logistics

Joel Peterson, founder and winemaker of Ravenswood Winery and widely considered one of the deans of West Coast winemaking, will serve as honorary chair of winemaker judges. Tim Gaiser, MS, former Education Chair for the American Chapter of the Court of Master Sommeliers, will serve as honorary chair of trade and education judges. In addition to these honorary chairs, Sunset has gathered the best judges in the West in three categories of expertise: winemakers, trade and education, and journalists. A complete list of judges can be found at http://www.sunset.com/marketplace/sunset-international-wine-awards-judges-2012-00418000074770/.

Other partners include long-time Dallas Morning News and TexSom competition organizer Rebecca Murphy, who is running competition logistics for the Sunset International Wine Competition. Sunset is also working with Paul Wagner and Balzac Communications to ensure representation from the best winemakers in key wine regions in the West and around the world.

Why Enter the Sunset International Wine Competition?

With a monthly Western audience of 4.7 million in print and 900,000 online, Sunset is the leading media brand in the Western U.S., a region that consumes more wine than anywhere else in the country. In fact, Westerners are 54% more likely to drink wine weekly or more often than the average U.S consumer. And Sunset readers are 362% more likely to drink wine weekly or more often than the average U.S. consumer. A fact: Sunset readers consume 9,164,000 glasses of domestic wine and 1,740,000 glasses of imported wine in an average week!

Additional Information:

Table, sparkling, fortified, fruit and specialty wines produced in any wine producing region of the world that meet the applicable federal legal requirements for sale in the United States are eligible for entry. The Call for Entries is open now at Sunset.com/siwc and closes June 1, 2012 with shipments accepted starting May 1, 2012. The online entry fee is $95 per bottle. Official rules of entry can be downloaded at Sunset.com/siwc.

Judging will take place at the Sunset headquarters July 9-11, 2012 and award winners will be announced in the November 2012 issue of Sunset and on Sunset.com, beginning November 1, 2012.

Eisch Glassware is the competition’s exclusive glassware provider.

Editors available for interviews.

About Sunset magazine
Sunset magazine was founded in 1898 and has become the premier guide to life in the West, covering the newest and best ideas in Western home design and garden, food and entertaining, and regional travel in 13 Western states. It is published in five zoned monthly editions—Pacific Northwest, Northern California, Southern California, Southwest and Mountain—showcasing the region’s unique lifestyle and noteworthy destinations and inspiring its nearly five million readers to achieve the dream of living in the West. The magazine is also available on all tablets. Sunset is part of the Lifestyle group of magazines and websites published by Time Inc.

Sources: Western Trends Report, Angus Reid Strategies, 1/09; MRI Spring 2011; Omniture Sept 2011; 2010 Doublebase MRI; MRI Spring 2011; Sunset Readership Study, 2/1

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