Wedding Website Provider Cites Rise of Facebook, Pinterest as Catalyst Behind New Online Software

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Personal wedding website and planning tools service has just released several new social media apps, with another series in development. They report that the increased integration with services like Facebook, Twitter, and Pinterest is becoming more in demand by today's tech-savvy couples.

Pinterest wedding website app

A Pinterest board displayed on a wedding website with WedShare's Pinterest app

Social media integration is increasing exponentially

Online wedding tools company WedShare reports that they are increasing the number of social media apps available for personal wedding websites, citing a major trend shift they have observed in what engaged couples are looking for online when planning their weddings.

According to WedShare, tech is the new white, and ditching the pen and paper is on the rise. Rising membership shows that every year, larger numbers of tech-savvy nearlyweds use point-and-click tools like those available at to create personal wedding websites: online showcases for their photos, maps and directions, gift registries, and more. But as social media outlets like Facebook, Twitter, and Pinterest become ever more popular and ubiquitous, couples are also looking to carry over that social experience to their own personal sites. In 2011, more social media integration was the most common feature request that WedShare received.

"What the social media experience gives you is the ability to interact immediately with your friends and family, sharing your experiences with others and vice versa in new ways," says WedShare president and co-founder Jason Melendez. "It's the same thing engaged couples are doing with their wedding websites, so it's only natural to combine the two. What's interesting is how much things are changing, and how fast."

Melendez says that 17% of couples last year used social media in their wedding planning. Seven years prior, social media didn't even exist. That's right: Facebook, Twitter, Youtube, and the like were all yet to be seen. Google+ came about even more recently, and Pinterest--a site garnering a lot of buzz these days--is brand new. Melendez says that the advent of such social media services has completely changed how we interact with one another online, including when planning a wedding. Whether it's posting a Pinterest inspiration board alongside your reception location details, or integrating live video feeds and Facebook comments, the possibilities are growing every day, and it has caused WedShare to change how they develop their wedding website apps.

"Social media integration is increasing exponentially," Melendez says. "Last year we were integrated with just Twitter and YouTube. This year already we have apps for Twitter, YouTube, Pinterest, multiple apps for Facebook, and an entire new series in the works. It lets couples personalize their wedding websites so much more. We're excited to see how things will play out moving forward."

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